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B2B Marketing Trends: What to Expect in 2022

Zoominfo

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. The report from late May highlights three seemingly obvious but key trends: An accelerated migration to digital. The pandemic has accelerated previous trends?—?omnichannel A pivot to remote selling.

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Uncover Valuable Prospect Insights with FREE Small Business Digital Audit Tool

BuzzBoard

So when a chunk of your target market has already lost faith in digital marketing efforts despite following current trends and tactics, it’s challenging to regain trust. Taking the digital pulse of local business has never been easier, and it’s free with BuzzBoard’s small business digital audit tool! No More Grasping at Straws!

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The Art of Integrating AI Tools into Workflow to Maximize Human Impact

BuzzBoard

Let’s breakdown, how as an entrepreneur or sales chief, you can integrate AI tools into your workflows to future-proof your business. Align Your Aspirations with the Capabilities of AI Integrating AI tools into your workflow demands more than enthusiasm; it requires a strategic approach that begins with identifying the right tools.

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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines. Don’t miss this eye-opening event!

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

While you should always focus on your business’s competencies and objectives first, keeping an eye on your competitors provides you with ideas on how to improve your marketing approach. Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market.

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5 Marketing Attribution Trends for B2B Marketers

Zoominfo

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. Before we get into the latest attribution trends, let’s review the definition and main objectives of marketing attribution. Let’s get into it! What is marketing attribution?

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.