Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Hubspot Sales

APRIL 6, 2023

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. ecommerce tools streamline and automate processes for your business.

Trends 104

Trends B2B B2C Social Media 104

Hubspot Sales

OCTOBER 12, 2022

If you're in sales, you know that finding prospects isn't easy. The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. Let's take a look at the top social selling trends of 2022. The same can be true online.

Social Selling 123

Social Selling Trends Social Media Data 123

BuzzBoard

MARCH 13, 2024

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Always bear in mind; proficient research guides your outreach towards successful client engagement.

Small Business 52

Small Business Small Business Research Social Media 52

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better prospect research. Why is prospect research critical to the sales process? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important.

Research 113

Research Prospecting Face-to-face B2B 113

Janek Performance Group

DECEMBER 5, 2023

While no one predicted a global health emergency, sales trends did anticipate future needs. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. In the absence of foolproof magic, sales trends reveal what’s coming and how to prepare. More importantly, investing in AI pays dividends.

Trends 62

Trends Top of Funnel Social Media Lead Rank 62

Zoominfo

FEBRUARY 5, 2018

Prepare for your sales conversations with better sales prospect research. Why Is Sales Prospect Research Important? Prospect research is critical to personalizing and delivering a successful sales pitch. Looking at these numbers, it’s clear why prospect research is so important.

Research 100

Research Prospecting Face-to-face Remedy 100

No More Cold Calling

MAY 24, 2018

If you’re researching the latest and greatest sales trends, you just might fall victim to the bright-shiny-object syndrome. Trends mean nothing unless you include your buyer in your research. Just because certain sales prospecting techniques are all the rage, doesn’t mean they’re right for you or for your buyer.

Prospecting 196

Prospecting Social Media Trends Face-to-face 196

Sales and Marketing Management

SEPTEMBER 23, 2019

The range of sales tools is becoming as diverse as those on the marketing side. Customer relationship management (CRM) systems remain the most critical, enabling sales teams to collaborate, managers to stay on top of business, and customer-facing people in other departments to share one prospect or customer record.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Sales 2.0

MARCH 6, 2024

According to recent research from SalesLoft best-performing senior salespeople (like Account Exectuives) need to self-source around 48% of their pipeline–rather than having leads come from a sales development rep (BDR, SDR etc.) Even here though there are now many tools and techniques to “microwave” your cold calls.

Lead Rank 195

Lead Rank Lead Scoring Leads Marketing Qualified Lead 195

LeadFuze

JULY 1, 2023

How to use LinkedIn for sales prospecting is a critical skill in today’s digital marketplace. With over 760 million users, LinkedIn offers an unparalleled platform for finding qualified prospects and building meaningful business relationships.

Ideal Customer Profile 52

Ideal Customer Profile LinkedIn Tools Prospecting 52

Zoominfo

JANUARY 19, 2022

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Here’s a list of the go-to-market trends you should incorporate into your 2022 planning. It’s estimated that U.S.

Trends 100

Trends Marketing Lead Rank Lead Scoring 100

Lead411

FEBRUARY 14, 2024

Commercial Real Estate leads: Ideas & Lead Generation Tools Here are the Top 5 Most Essential Tools for Unlocking Commercial Real Estate Leads Lead411 Zoominfo Cognism SalesFuel SharpLaunch Google News Frequently Asked Questions Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Lead Generation Sales Qualified Lead Lead Rank 52

Sales 2.0

MAY 29, 2020

In the sales domain, this big change has accelerated the trend to digital selling. As sales forces have been sent home and told their clients won’t meet them with them in-person, they have had to use new digital tools just to keep doing their job. Prospecting. There are some great digital listening tools out there.

Commission 511

Commission LinkedIn Webinar Metrics Up-Sell 511

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? Create personalized email sequences to engage prospects and improve response rates.

Data 98

Data Tools Closing Hubspot 98

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. How to use Buyer Intent Data Tools.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Steven Rosen

MAY 24, 2024

He highlights how AI transforms sales by helping professionals understand prospects’ needs swiftly. By fostering a culture of innovation and adaptability, sales leaders can empower their teams to leverage AI tools effectively, thereby positioning their organizations for sustained success in an ever-evolving sales landscape.

Sales Leadership 156

Sales Leadership Video Coaching LinkedIn 156

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

Lead411

FEBRUARY 14, 2024

Unlocking Commercial Real Estate Leads: Strategies & Essential Tools Here are the Top 5 Most Essential Tools for Unlocking Commerical Real Estate Leads Lead411 Zoominfo Cognism SalesFuel Google News Getting high-quality leads is essential for success in the ever-changing commercial real estate market.

Real Estate 52

Real Estate Tools Leads Marketing Qualified Lead 52

Zoominfo

JULY 18, 2022

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. B2B buyers spend 27% of their purchase consideration time conducting independent research online , compared to only 5–6% with a sales rep. Top 10 Social Selling Tools 1.

Social Selling 100

Social Selling Tools Social Media Lead Rank 100

SBI

APRIL 16, 2019

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. As CMO, when I think of digital transformation, I am applying it to the buyer journey and the new way in which prospects expect to be engaged with. In an ideal scenario, your first “interaction” with a prospect should be digital.

Trends 123

Trends Marketing Distribution Consumer 123

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Trends 86

Trends Report Data Strategy 86

InsightSquared

FEBRUARY 20, 2020

And it starts with prospecting, one of the most time-consuming phases of the entire sales cycle. . There are two ways to win the prospecting race: increase the numbers or reduce time. . Alternatively, sales organizations are increasingly reducing cold calls and instead leveraging relationships to reduce the time spent prospecting.

Networking 62

Networking Tools Prospecting Top of Funnel 62

Women Sales Pros

APRIL 19, 2019

I hope you find value from my take on the four trends that will improve your success in 2019. Trend 1 – Smart Hiring The typical churn year over year in a sales organization is 25%. Use a sales-specific assessment tool to vet candidates based on role definition.

Trends 129

Trends Hiring Ideal Customer Profile Churn 129

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. To help companies of all sizes approach the new year in the right way, the team at Revenue Grid used data from over 550 cutting-edge B2B sales teams to help track down the most important trends in the future. AI plays a bigger role.

Trends 98

Trends Social Media Discount Decision Maker 98

BuzzBoard

FEBRUARY 20, 2024

The role of AI becomes critical, particularly in sales prospecting, where conducting efficient, extensive, and result-driven efforts are pivotal in executing a successful marketing campaign. AI boasts an unparalleled ability to enhance your sales prospecting process.

Prospecting 52

Prospecting Small Business Small Business Pivotal 52

Hubspot Sales

OCTOBER 5, 2017

In this growing sales landscape, we’ll outline the various processes and key strategies for prospecting -- the phase of selling that often consumes the most time and energy (and is the most crucial to get right). What Is Prospecting? What's the difference between leads and prospects? Sales Prospecting Techniques.

Prospecting 144

Prospecting Tools Top of Funnel Lead Rank 144

Janek Performance Group

MAY 22, 2024

Managing vast amounts of data related to leads, prospects, and market trends can be overwhelming and inefficient. As we saw in the Sales Mastery data above, many sales organizations already leverage these tools. Plus, predictive analytics can forecast market trends and identify potential leads.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Lead Qualification 62

Janek Performance Group

DECEMBER 27, 2022

AI tools allow companies to build deeper relationships with their customers, drive incremental sales, and improve brand loyalty. For example, the AI tool Einstein by Salesforce provides comprehensive customer profiles based on updates and data saved in the CRM. The rise in the complexity of solutions sold partially causes this.

Trends 62

Trends B2B Hiring Ideal Customer Profile 62

Mereo

SEPTEMBER 7, 2023

Some of these trends come and stay for the good. The same shifts and trends ring true for the revenue kickoff too. New approaches, tools and processes for the revenue kickoff have been gaining popularity in just the past year. Encourage your teams to use AI for what it is meant to be: a tool. Streamline account research.

Trends 45

Trends Revenue Tourism Decision Maker 45

BuzzBoard

MAY 30, 2024

As a digital agency, you’re armed with the tools and knowledge needed to amplify the online presence of these businesses, attract traffic, and ultimately enhance sales. Understand the needs, objectives, and pain points of your local business prospects. During your communication, build trust and credibility.

Closing 52

Closing Prospecting Pivotal Competition 52

SalesFuel

APRIL 16, 2024

The person who possesses outstanding prospecting skills may struggle to close deals. Coaching on Tech Tools Sales organizations in the B2B vertical understand that buyers are reaching out later in the process. This trend means your sales reps and your organization must be more visible online.

Coaching 115

Coaching Top of Funnel How To Hiring 115

Hubspot Sales

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent.

Buyer 109

Buyer Data Survey Sales Cycle 109

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives.

Data 130

Data Scale Lead Rank Marketing 130

Allego

JUNE 11, 2024

When you give your reps the tools, content, and training they need to confidently close deals, you proactively remove barriers and set them up for incredible success. In fact, research from HubSpot shows that 65% of sales leaders who outperformed revenue targets have a dedicated sales enablement person or team. Sales enablement.

Sales Enablement 62

Sales Enablement Top of Funnel Strategy Hiring 62

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

The Brooks Group

AUGUST 8, 2019

This post comes from Michelle Richardson, Vice President of Research at the Sales Performance Research Center. The Brooks Group is proud to announce the launch of the Sales Performance Research Center. Subscribe here and look forward to upcoming research findings. This is where a diagnostics tool can be extremely helpful.

Research 76

Research Lead Rank Lead Scoring Industry 76