Want Referrals? Ask Women [September Referral Selling Insights]
No More Cold Calling
OCTOBER 1, 2017
It’s the number of views on my LinkedIn Status Update asking why referrals aren’t discussed as the #1 approach to smart prospecting. The responses got me thinking about why women in account based sales are especially adept at referral selling, and why women receive ( and give ) more referrals than men—many times unsolicited.
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