Smooth Sale

MAY 23, 2024

Our collaborative blog offers insights into seven things that could be hampering your business success right now. Social Media Shyness If your business’s idea of social media presence is an annual “Happy New Year” post, you might be missing out on a goldmine of engagement. That’s cute.

Social Media 96

Social Media GoldMine Hiring Media 96

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Pipeliner

MAY 25, 2024

Welcome to my latest blog post! We delved into the tactics that drive outbound sales success in today’s competitive market. While inbound strategies sustain growth to some extent, outbound efforts can propel a company to new heights. We explored how to craft a robust outbound sales strategy.

Outbound 52

Outbound Video Strategy Scale 52

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Smooth Sale

MAY 20, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Six Strategies To Jumpstart Your Small Business for Growth Starting a small business is a wild ride—it’s thrilling, unpredictable, and packed with ups and downs. Our collaborative blog provides six strategies for jumpstarting your small business’s growth.

Strategy 101

Strategy Small Business Small Business Networking 101

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Keep reading!

Social Selling 227

Social Selling Tools Lead Rank Lead Scoring 227

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ). What is Social Selling?

Buyer 190

Buyer Social Media Social Selling Incentives 190

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

JANUARY 15, 2019

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Let’s get started!

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Zoominfo

DECEMBER 4, 2019

In today’s candidate-driven landscape, it’s no longer sufficient to go through the motions of a one-size-fits-all recruiting strategy — particularly when it comes to social recruiting. Social media has transformed the recruiting industry, as more than 91% of employers use social media to hire talent today ( source ).

Social Media 221

Social Media How To Media Twitter 221

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. Wondering who they are? Well, you’re in luck!

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Babette Ten Haken

SEPTEMBER 11, 2018

Social communication etiquette is going over the top. Then again, how about social communication patterns between social connections. Then again, how about social communication patterns between social connections. Or asking for a contribution of free content. Both socially and professionally.

Social Media 205

Social Media Ideal Customer Profile LinkedIn SME 205

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. Don’t isolate your podcast content to designated areas.

ROI 177

ROI Top of Funnel Channels Lead Nurturing 177

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. In this post, we highlight the top 10 for 2023: 1.

Trends 105

Trends B2B B2C Social Media 105

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Sponsor love: The ELG Conference. Early-bird tickets expire next week.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Smooth Sale

FEBRUARY 26, 2023

Photo By Gerard Altman via Pixabay Attract the Right Job Or Clientele: Five Super-Effective Digital Marketing Strategies Being in a competitive marketplace and remaining relevant requires a digital marketing strategy for your business. Our collaborative blog offers five super-effective digital marketing strategies below.

Strategy 78

Strategy Marketing Inbound Lead Nurturing 78

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. An effective sales enablement approach will be held up by the following pillars: Knowledge: Knowledge of your prospect, your product, and your market — your sales reps need to have it all.

Sales Enablement 130

Sales Enablement Webinar Metrics Top of Funnel Strategy 130

SBI Growth

JULY 23, 2013

Sales Operations leaders have seen the power of Social Selling. The top of the funnel is filling with highly qualified prospects. Corporate Communications sees inherent risk in mobilizing a social sales force. Marketing worries about the brand’s consistency. A social sales organization could have prevented this.

Social Selling 323

Social Selling Benefit Top of Funnel Guidelines 323

Smooth Sale

MARCH 21, 2024

For example, you may have begun posting online to be active with social media, YouTube, or another platform and found that a following naturally gravitated towards you. Our collaborative blog explores the possibilities of what an influencer does and how they make money. You can offer tips and tricks on all kinds of subjects.

Influencer 110

Influencer Licensing Hiring Media 110

BuzzBoard

FEBRUARY 23, 2024

Taking Effective Steps to Differentiate your Digital Marketing Agency for Small Businesses In the competitive world of digital marketing, setting your agency apart can be a significant challenge. However, through adjustable strategies, your agency can stand out, particularly among small and local businesses.

Social Media 52

Social Media Media Tools Small Business 52

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Smooth Sale

DECEMBER 1, 2023

Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online. Entice Your Automotive Customers Online Image Source Update Your Web Design Your website design is the face of the business and the selling point to focus on when it comes to your automotive business. Improve Your Online Presence.

Automotive 110

Automotive Paid Content Customer Advertising 110

Smooth Sale

MAY 17, 2022

Attract the Right Job Or Clientele: The Underrated Marketing Methods To Be Considering. Our collaborative blog provides insight regarding ‘The underrated marketing methods to be considering.’. Some marketing methods, such as social media marketing, advertisements, and SEO, are likely to be part of most modern strategies.

Marketing 148

Marketing Direct Mail Hiring Social Media 148

Smooth Sale

SEPTEMBER 30, 2022

Attract the Right Job Or Clientele: The Top Tasks to Outsource For Business. Our collaborative blog offers helpful insights into the question, ‘Do you realize the top tasks to outsource for business?’. The Top Tasks to Outsource For Business. Social Media. Social media is crucial for businesses in the modern age.

Outsourcing Services 146

Outsourcing Services Hiring Social Media Consumer 146

Smooth Sale

NOVEMBER 28, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Commerce APIs Are Transforming The Way We Shop Our guest blog, Commerce APIs Are Transforming the Way We Shop, is provided by Diya Bag, a Senior Content Writer at commercetools. Enhanced Product Content It’s not enough to have a great product.

Discount 110

Discount Lead Rank Promotion Hiring 110

Zoominfo

JANUARY 21, 2019

For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course. Top B2B Lead Generation Statistics for 2018. Let’s get into it! That won’t change.

Marketing 164

Marketing B2B Lead Generation Social Media 164

Zoominfo

SEPTEMBER 25, 2018

Recently, we published The Ultimate List of Marketing Podcasts. 1. From the founder of The Brutal Truth about Sales & Selling and The Sales Questions Podcast. Join host, Matt Heinz, president of Heinz Marketing on this fast-paced, power-packed program. 5. It’s Time to Sell. Listen here. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

Crunchbase

NOVEMBER 13, 2020

Marketing strategies that may have been effective pre-COVID may no longer deliver the desired results now, especially as people’s habits for shopping and buying seemingly changed overnight. Social selling involves researching, connecting and engaging with leads and customers on social media platforms.

Social Selling 98

Social Selling Lead Rank Lead Scoring Social Media 98

Smooth Sale

MARCH 18, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Will You Use Nine Proven Strategies for Building Your Small Business? Our collaborative blog post will discuss nine proven strategies for building your small business. Nine Proven strategies For Building Your Small Business 1.

Small Business 78

Small Business Small Business Webinar Metrics Strategy 78

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. The only way to ensure your company’s lead generation strategies are up-to-date is to study current trends and read about the tips and tricks that the experts are using. The list has been divided into three categories for your convenience: podcasts, YouTube channels, and blogs.

Resources 90

Resources Social Media Marketing Channels 90

Salesmate

JANUARY 28, 2020

Gary covers a variety of topics like entrepreneurship, sales, marketing, motivation and many more. Gary also drops some legit sales knowledge on his blog , be sure to check him out. He is also the co-author of two best-selling sales books. If you’re in sales, he is one of the biggest names to follow on social media.

Influencer 143

Influencer Twitter Social Media Hiring 143

Smooth Sale

AUGUST 30, 2023

Photo by Mary1826 vis Unsplash Attract the Right Job or Clientele: Do You Realize the Power of Promotional Materials Success in today’s highly competitive corporate environment depends on a solid marketing strategy. Our guest blog offers insights regarding the power of promotional materials.

Promotion 101

Promotion Apparel Demographics Webinar Metrics 101

Smooth Sale

APRIL 23, 2024

Our collaborative blog explores how to attract investors to your business, why charming investors into your venture can be a game changer, and how you can ace it without too much stress. Access To Networks Investors are the ultimate social butterflies. It’s not just about the cash—though let’s be honest, that part is significant.

How To 122

How To Hiring Networking Infusion 122

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145