How BMW Would Have Benefited from Social Selling
SBI Growth
JULY 23, 2013
On April 18 th 2011, BMW CEO Jim O’Donnell told a group of reporters: “Electric Vehicles won’t work for most people. Sales reps are trained to spread messages quickly. The team needs to be trained on how to promote the Value Proposition socially. As the agent of sales enablement and training, you play a key role.
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