Remove 2011 Remove Marketing Remove Retention Remove Tools
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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Master the Art of Knowing Who to Call and How to Ask with Tito Bohrt

Sales Hacker

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. Where to find Tito : LinkedIn Key Insights It’s always people first, then tools and processes.

How To 88
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The 5 Top Media for Cold Prospecting

Pointclear

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. billion on search marketing for the same purpose.

Media 233
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Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

SBI

According to SiriusDecisions , investing in customer engagement and retention establishes a better path to growth and retention for customers. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. AsdeqLabs is an Australian software company established in 2011.

Revenue 67
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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

Hopes for the much anticipated economic recovery in 2011 were recently dashed as the European debt crisis proved worse than anticipated, and the US credit downgrade added additional uncertainty. As a result, several analyst firms have dropped their spending outlooks, and are predicting tight IT budgets for the New Year.

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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

Gartner's latest CIO study, "Reimagining IT: The 2011 CIO Agenda" highlights several important trends that will have significant impact on technology marketing and sales enablement into 2011 and beyond.

Study 53
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What Contributes to Sales Success?

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! sales tools (25). Posted by Tony Cole on Wed, Jun 22, 2011. A year ago, I met with a group that was experiencing very good revenue retention, but not-so-good new business sales success. Tony Cole on TV. Alltop.com. Browse by Tag.

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