Remove 2012 Remove Face-to-face Remove Marketing Remove Prospecting
article thumbnail

What do you Know about your Prospect?

Sales 2.0

Here’s another case where sales people need to take a concept further than their marketing colleagues (last time as we going on about using Sales 2.0 This post is about knowing about your prospect. Marketing types have actually formalized a methodology around knowing your prospect and call it “persona marketing”.

article thumbnail

Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. What exactly is content marketing?

Marketing 300
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Talk for CEOs: Improving Sales Discovery with Jody Glidden (S2:E15)

Alice Heiman

The number of quality interactions with prospects has declined. By using sales discovery to truly understand the prospect, you can build a relationship and partner with them to solve the challenges they’re facing. Each interaction your sales team has with a prospect is valuable! Click to tweet. About Our Guest.

article thumbnail

Why did the last five prospects say no? | Jeffrey Gitomer | Best Sales.

Jeffrey Gitomer

Why did the last five prospects say no? Gitomer | January 10, 2012 | 1 Comment. Tweet Share Most of the time when a prospect says “no” salespeople accept it and leave. Most of the time when a prospect tells you why they say no, they’re not telling the truth. Ocha Nix says: January 14, 2012 at 1:06 am.

Hiring 219
article thumbnail

If Social Media Works for Passive Job Applicants, Why Not for Passive Sales Prospects?

Increase Sales

Locating qualified candidates with those critical workforce skills still is the number one challenge (33%) being faced by small business owners to C Suite executive. Social media is now the primary marketing channel to reach those passive and reluctant skilled workers. of the recruiters used social media in 2012.

article thumbnail

3 Big Challenges for the CSO in 2013

SBI Growth

Remember how unsure you felt at the beginning of 2012? 5 years ago, the two black boxes of reliable data were Sales and Marketing. Today, marketing has dramatically changed. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. The storm clouds have passed.

article thumbnail

The Pipeline ? 5 Ways to Boost Your Email Prospecting Response.

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 5 Ways to Boost Your Email Prospecting Response Rate. Prospecting via email can be wildly rewarding, or incredibly frustrating. To respond to your email, the prospect has to read it first. Sign up for our Email Newsletter.

Pipeline 286