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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. IBM’s study shows that companies who are considered “Top Marketers” enjoy 1.8 The study identified five areas marketers need to be thinking about: Understanding and engaging with customers. Increase Opportunities.

Marketing 241
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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

I wrote that in 2013, back when virtual sales meetings weren’t the only option. With limited or no opportunity to meet in-person, buyers naturally turn to known, trusted suppliers who already understand their business needs. Customer testimonials and case studies can be effective. A few episodes are available now on demand.

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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. An Experian study found that 23% of data in a company’s database is incomplete or inaccurate. How could you not lose extremely valuable information about potential sales opportunities this way?

CRM 235
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Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

Also, the payments only apply to 2013 departures and must be for a minimum of seven days. Truscott said he had met with Advantage head of commercial John Sullivan last week and "talked about opportunities for a fuller conversation" but Sullivan''s colleague Lo Bue-Said was clearly unimpressed with Truscott''s latest move. "

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Best Sales Videos.

Channels 112
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10 Incentive Travel Facts You Can Put To Good Use

Sales and Marketing Management

This is particularly evident in channel programs. Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. A higher Net Optimism Score indicates greater optimism in the industry. Planners view “flawless execution” as the No.

Travel 205
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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.