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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. IBM’s study shows that companies who are considered “Top Marketers” enjoy 1.8 The study identified five areas marketers need to be thinking about: Understanding and engaging with customers. times Gross Profit growth and 2.4

Marketing 241
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The Case for Smarter CRM in 2013

Score More Sales

An Experian study found that 23% of data in a company’s database is incomplete or inaccurate. In addition, these companies are growing their connection to the customer through social channels – so the natural progression of thought is to get more CRM applications social too.

CRM 235
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Case Study: How a Company Hurt its Business with a Change in the Comp Plan

SBI Growth

Also, the payments only apply to 2013 departures and must be for a minimum of seven days. Some Key Learning’s From P&O’s Mistakes: Understand your market, including channel partners, before you change the comp plan. Don’t pick a fight with key channel partners. Don’t tie SPIFFS to lots of confusing qualifiers.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

I wrote that in 2013, back when virtual sales meetings weren’t the only option. Customer testimonials and case studies can be effective. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel. Your competition is probably still fooling around with technology.”.

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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. Yet, the same study also found that just 26% of enablement initiatives met or exceeded most expectations – and only 5% met all expectations. .

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. You'll find a short description of each channel as well as a few examples of especially informative or entertaining videos from each. Best Sales Videos.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples.