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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. As we head into 2013, it is taking on new meaning. There has been a proliferation of tools and channels. The power of brand will resurge in 2013 as a dominating force. Look for nurture marketing to expand in 2013. Branding Resurges.

Trends 316
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What is the State of Marketing in 2013

Score More Sales

You can download the complete results from the IBM State of Marketing 2013 Global Survey. Evaluating and prioritizing channels. Do you have cross-channel web, social, and mobile integration? Increase Opportunities. The post What is the State of Marketing in 2013 appeared first on Score More Sales. Top Marketers do.

Marketing 241
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5 Steps for HR to Develop 2013 Sales Leaders

SBI Growth

Our 2012 sales leader research finds it is still a big fear for 2013. Here are five steps for HR to build a sales leadership pipeline in 2013: 1. If your company uses channel partners, Channel Management is a needed skill. Include frequent assessment opportunities coupled with mentoring. Leverage them as you can.

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Top 10 Problems with Channel Sales - Don't be Held Hostage

Understanding the Sales Force

Ignored in all of these articles are those clients and companies that sell through channels. The channels are many, and include stocking distributors, brokers, retailers, VARs, agencies, partners, resellers, rep firms and more. Channel sales is quite different. In these cases, the channel salespeople function more like coaches.

Channels 221
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The Case for Smarter CRM in 2013

Score More Sales

Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities. How could you not lose extremely valuable information about potential sales opportunities this way? Mid-sized companies need better tools to help understand what customers need and want.

CRM 235
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5 Ways Marketing Can Contribute to Social Selling Excellence

SBI Growth

2013 is the year Social Selling became Mission Critical. At its core, Social Selling is a modern prospecting methodology that fills the funnel with opportunities. At its core, Social Selling is a modern prospecting methodology that fills the funnel with opportunities. Social Selling training budgets increased 48% in 2013.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

I wrote that in 2013, back when virtual sales meetings weren’t the only option. With limited or no opportunity to meet in-person, buyers naturally turn to known, trusted suppliers who already understand their business needs. For more on referral selling, tune into my new sales TV show— Back in the Black on The Sales Experts Channel.