article thumbnail

Three Challenges that will Impact Your 2016 IT Sales and Marketing Plans

The ROI Guy

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. Can they defend you selection and price against competitors and discounts? IT Spending on the Decline? decline (compared to a paltry 1.6% growth in 2014). The risks?

article thumbnail

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. Percent in 2016 Gartner Says Worldwide IT Spending to Decline 5.5%

ROI 53
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg Sales

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve been optimizing DiscoverOrg’s process for gathering firmographic data since 2016. Read it: How to Calculate Total Addressable Market. I would know.

article thumbnail

Send This Email to Your Manager to Attend #Rainmaker16

SalesLoft

Rainmaker 2016 , the gathering of sales development thought-leaders, industry pioneers and practitioners in Atlanta on March 7-9 is the one and only conference of its kind. I wanted to drop a quick line about the team attending Rainmaker 2016 , Salesloft’s sales development-centric conference in Atlanta this March. What do you say?

article thumbnail

6 Ways to Establish a Trustworthy Brand

Zoominfo

Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Content marketing has become a key component of B2B branding, but B2B organizations don’t always take the right approach.

article thumbnail

[URGENT] You’ve Got ONE WEEK to Get This Book for 99 Cents

No More Cold Calling

One week from today—April 14, 2016—marks the 10-year anniversary of my first book, No More Cold Calling ™. Get your discounted copy via the Kindle Store on April 14, beginning at midnight Pacific. SVP of sales and marketing. Don’t miss your chance to cash in on my No More Cold Calling book anniversary! That is a 30-day drop!

article thumbnail

CodeScience Maintains Visibility with Remote Sales Team Using Gong.io

Gong.io

“W e’re a fast-paced organization that builds and brings commercial products to market for businesses that are growing quickly. Their team, spread across the United States, has built over 175 products on the Salesforce platform and brought them to market on the AppExchange. And the majority of the company is remote.”.

Scale 88