Sales and Marketing Management

FEBRUARY 10, 2020

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The following is our list of the five best conferences to attend in 2020: 1.

Conference 229

Conference Microsoft Marketing Advertising 229

SBI Growth

OCTOBER 22, 2020

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Strategy 416

Strategy Leads Marketing Qualified Lead How To 416

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. They complain they don’t have enough leads, or at least not enough qualified leads. Try this instead.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Sales and Marketing Management

JANUARY 22, 2021

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? If you’re a marketer, here are seven essential skills marketing leaders will need in the new year. . Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? 1: Able to adapt. .

Marketing 357

Marketing Campaigns Call-back Study 357

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. Content is an essential pillar of any lead generation strategy.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales and Marketing Management

SEPTEMBER 28, 2020

Assertive businesses have taken the lead and have handled the crisis with resilience. Sales and marketing teams have been slashed, and pipelines are running dry. Businesses must take aggressive action to spur an economic bounceback in 2020. to April 2020, the number of active business owners in the United States plunged by 3.3

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

SBI Growth

OCTOBER 31, 2020

For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment. On today’s show, Doug Winter,

Software 313

Software Software Strategy Positioning 313

SBI Growth

JANUARY 6, 2020

According to the Duke CFO Survey, 70% of CFOs believe it will happen by the end of 2020. You have seen the dire warnings about the imminent recession. According to the Conference Board, CEO confidence reached the lowest point in a.

Lead Rank 156

Lead Rank Leads Marketing Qualified Lead Conference 156

SBI Growth

JULY 17, 2020

Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have.

Marketing 218

Marketing Strategy Enterprise Enterprise 218

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

SBI Growth

MARCH 27, 2021

On today’s special edition of the Revenue Growth Help Desk, we celebrate Women’s History Month and are joined by three inspiring women leading the charge in revenue growth: Debra Walton, Chief Revenue Officer, Data & Analytics, London Stock Exchange Group,

Leads 177

Leads Marketing Qualified Lead Marketing Analytics 177

SBI

MAY 28, 2020

Seismic Spring 2020 Release Enhances Sales & Marketing Teams’ Ability to Work Remotely. San Diego, CA (May 28, 2020): Seismic, the industry-leading and award-winning sales enablement platform provider, today announced enhancements to its Seismic Storytelling Platform.

Marketing 96

Marketing Scale Enterprise Enterprise 96

Zoominfo

JULY 6, 2020

Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. Retaining unconverted leads comes at no cost, but the ongoing obsession with adding more prospects to the funnel can undermine the value of lead nurturing. How To Shorten Turnaround On Inbound Lead Generation.

Top of Funnel 264

Top of Funnel Inbound Lead Nurturing Outbound 264

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. December 8, 2020. Today, I’m announcing the solution providers I’ve selected for the final cut of the Top Sales Tools of 2020 list. With over 700 sales technology solutions on the market, there are certainly others we could add to the list. Still, it’s a lot.

Top of Funnel 169

Top of Funnel Sales Tools Tools InsideView 169

SBI Growth

DECEMBER 29, 2020

A new year is on the horizon, and market-leading CEOs are forward-thinking, regardless of the circumstances in 2020. The top challenges in 2020 for CEOs included collecting and actioning the right data, managing Board and stakeholder expectations, and the rapid.

Data 342

Data Marketing Leads Marketing Qualified Lead 342

Zoominfo

NOVEMBER 4, 2020

For lots of sales professionals that seem to suit a management path, a Team Lead position is usually the next step. link] — ZoomInfo (@ZoomInfo) November 2, 2020. Finding The Right Fit: Team Leads or Account Executives? There is a component of leadership with team leads and managers at the rate that we’re scaling.

Lead Rank 195

Lead Rank Lead Scoring Leads Marketing Qualified Lead 195

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Marketing How To Funnel 301

Zoominfo

JANUARY 26, 2021

Enterprise leads are the gold standard of lead generation. Your typical lead gen strategy may not be enough when targeting the biggest fish. So if you want to grow your leads, it’s time to grow your strategy. . So if you want to grow your leads, it’s time to grow your strategy. . Let’s take a look at a few below.

Lead Generation 189

Lead Generation Lead Rank Lead Scoring Enterprise 189

SBI Growth

SEPTEMBER 18, 2020

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.

Research 149

Research Margin Revenue Marketing 149

Sales Hacker

APRIL 23, 2024

Linda founded Common Room in 2020 to unlock siloed, previously untrackable signals to transform how organizations connect with people. Why a modern go-to-market approach requires moving beyond legacy CRM systems. Lessons learned from scaling innovative products and go-to-market motions at AWS.

Intent Data 81

Intent Data Scale Company Account Based Marketing 81

Nimble - Sales

FEBRUARY 26, 2020

It’s easy to figure out what makes content creation such a critical marketing concept. It gives businesses the opportunity to raise awareness, generate leads, and grow customer loyalty in the long run. It costs 62% less than traditional marketing, but it drives three times as many leads.

Trends 89

Trends Marketing Loyalty Leads 89

SBI Growth

OCTOBER 17, 2020

Legacy companies have been able to withstand nearly every possible economic condition over several decades, and yet even they have had to persevere through new challenges seen this year. However, companies like Hexagon PPM have not been around for over 50.

Company 297

Company Leads Marketing Qualified Lead Marketing 297

Cience

FEBRUARY 20, 2020

To get even more out of it, at CIENCE , we use these events for lead generation , raising brand awareness, and meeting potential clients in the flesh. We’ve gathered a list of all major sales & marketing events and conferences of 2020 all around the world. Bring it on, 2020!

Conference 52

Conference Revelation Marketing Outbound 52

SBI Growth

FEBRUARY 4, 2021

As a CEO leading through the pandemic, you’ve heard “never let a crisis go to waste.” ” Still, what practical takeaways from 2020 will place you among the top performers emerging from one of the. Never Let a Crisis Go to Waste.

Marketing 207

Marketing Lead Rank Leads Marketing Qualified Lead 207

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

APRIL 30, 2021

“In March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers.

Trade Show 264

Trade Show Top of Funnel Funnel Conference 264

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Sales and Marketing Management

FEBRUARY 3, 2021

While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. Not only did this lead to a massive increase in existing segments, but it also led to the establishment of new segments that had not ventured online before that.

Marketing 177

Marketing Segment Lead Rank Lead Scoring 177

Nutshell

DECEMBER 5, 2019

With so many events around the world to choose from, we’ve done our best to assemble the 14 most essential sales conferences scheduled for 2020. Keep reading for our list of the 14 must-attend sales conferences of 2020! BOUNDLESS 2020. Host: Nutshell Date: March 6th, 2020 Location: Online/Virtual Ticket cost: Free.

Conference 124

Conference Top of Funnel Networking Hotels 124

Hubspot Sales

MAY 15, 2020

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Let's review the latest eCommerce technology trends to focus on as we move through 2020. mobile retail revenue is expected to be $339 billion in 2020, up from $207 billion in 2018.

Trends 145

Trends Retail Consumer Social Media 145

SBI Growth

SEPTEMBER 18, 2020

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.

Research 153

Research Industry Report Marketing 153

SBI Growth

JANUARY 13, 2020

The 2019 fiscal year is in the rearview mirror, and 2020 has officially started. Strategic planning is finished, and plans to get off to a fast start in FY20 are in motion. For many CEOs, the strategy and approach used.

Competition 250

Competition Marketing Strategy Research 250

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy?

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs. Understand Your Target Market. And who wouldn’t?

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264