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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Account-based marketing is a marketing tactic that is sales-oriented. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. Generally, marketing strategies generate leads, and then sales teams try to convert them.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. At the most basic level, technographics are the essential technologies and tools organizations use to run their business. We don’t need to tell you who has the upper hand here. What are B2B technographics?

Data 177
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The 15 best sales prospecting tools that integrate with your CRM

Nutshell

But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. Find new leads with the advanced search options, then let the tool suggest new leads for you. LEARN MORE. LEARN MORE.

CRM 91
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

But it’s marketing that has the tools and data to deliver. They have the tools and data. You’ll see an increase in “good” leads because marketing is held accountable for the number and quality of leads they deliver. Again, looking at client lists from Eloqua, Marketo or SBI would be a good starting point.

Lead Rank 282
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Technographics are the essential technologies and tools organizations use to run their business. This data reveals the tools prospects use, what they use them for, how long they’ve used them, and much more. Use this information to target your competition’s customers, see when big accounts are considering a change, and much more.

Data 100
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

60% of the buyer’s journey now happens before your Account Executive interacts with a prospect. Are you prepared to defend yourself if Marketing places the same accountability on you? Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0. Your Account Executives. Just ask Eloqua.