Forecasts Are About The Deals, Not The Number!
Partners in Excellence
NOVEMBER 16, 2020
We continue to get forecasting wrong, at least for complex B2B sales. We keep making the forecast about the number, for example, this quarter we are going to make $1B! Not long ago, I was analyzing the forecasting process for a very large organization. The management team was reasonably proud. And the rest slipped.
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