Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Among such strategies, webinars come out on top. Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Sales Automation Hiring ROI 130

SugarCRM

NOVEMBER 4, 2021

People’s trust in advertising continuously decreases as they ask for innovation, more authenticity, and brand transparency than ever before. You need to create content and campaigns that educate your prospects to make informed buying decisions and add value for your target audience. Times are changing, and you must keep up.

B2B 51

B2B Strategy Top of Funnel Marketing 51

Sales and Marketing Management

MAY 14, 2017

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. Yet, ABM has been around forever. “I So, what changed? But, ABM is not a solo task.

Account Based Marketing 176

Account Based Marketing Lead Rank Lead Scoring Account 176

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Need Help Automating Your Sales Prospecting Process? What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? B2B Email marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

Zoominfo

JULY 17, 2018

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. This format allows companies to engage with prospects and customers and receive feedback in real-time. In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ).

Paid Content 255

Paid Content Webinar Metrics Sales Qualified Lead Promotion 255

Sales Hacker

APRIL 1, 2020

I hate to break it to you, but prospects in your target accounts have the same reaction to your sales messages. In this article, we’ll explore how this reaction impacts your bottom-line results, and then I’ll dive into an alternative that you may not have considered — direct mail prospecting and gifting. And you’re not alone.

Direct Mail 77

Direct Mail Prospecting Face-to-face Channels 77

DiscoverOrg Sales

JANUARY 1, 2018

Difficulty tracking digital marketing/advertising efforts. See How Data Quality Affects ROI in the A/B Test. Pain point #3: Difficulty tracking digital marketing/advertising efforts. Three areas continued to see a high average of new spend in both 2016 and 2017: Digital advertising solutions. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Zoominfo

OCTOBER 18, 2018

Your pre-event content and advertising builds hype for your event, attracts new audiences, and ultimately generates event registrations. The latest and greatest in technology use AI and machine learning to analyze prospect data and tailor campaigns to each person you contact. Here’s how: 1. Personalize event promotion with AI.

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. What is a Lead?

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Zoominfo

APRIL 29, 2020

Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. It’s time-consuming, yes.

Trade Show 191

Trade Show Lead Generation Sales Qualified Lead Leads 191

SBI

JANUARY 30, 2019

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration.

Intent 50

Intent Engineering Account Intent Data 50

Zoominfo

OCTOBER 5, 2021

In fact, 47% of B2B buyers consume three to five pieces of content before engaging with a salesperson ( source ). In the B2B space, marketers face the challenge of turning technical, complex, and — let’s face it — occasionally boring concepts into captivating and engaging marketing content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Hubspot Sales

NOVEMBER 30, 2020

That type of content gives advertising and selling a bad name. If you despise this type of marketing, I've got good news for you — when B2B decision makers are considering a purchase, they only spend 17% of their time engaging with sales reps to make a decision. Write content that helps your prospects. Image Source.

Promotion 109

Promotion Lead Rank Lead Scoring Inbound 109

Crunchbase

OCTOBER 21, 2021

Customize your outreach with Crunchbase, the all-in-one prospecting solution. In this article, we’ll walk through the most successful lead-nurturing strategies to help you connect with prospects and close more deals. Lead nurturing helps marketing teams create meaningful, long-term connections with prospects. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Zoominfo

JUNE 28, 2023

In this context, a GTM strategy includes defining the target audience, messaging framework, marketing channels, offers, and sales plays your teams will run to convert prospects to leads and leads to customers. Cross-functional alignment Prospects engage with a number of different teams throughout the buyer’s journey.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

LinkedFusion

JULY 28, 2022

You can combine targeting criteria to organize your ideal personas, such as IT decision-makers, C-level executives, prospective students, small business owners, and more. For B2B (Business to Business) marketers, make-or-break is an effective targeting strategy. Another important tool in the world of LinkedIn is Audience Expansion.

LinkedIn 52

LinkedIn Decision Maker Ideal Customer Profile Campaigns 52

Crunchbase

JUNE 7, 2022

Let’s jump in: Chrome extensions with CRM sync Chrome extensions for prospecting Chrome extensions for email management Chrome extensions for creative messaging Chrome extensions for research and analytics. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Search less. Close more.

Google 104

Google Ideal Customer Profile Top of Funnel Analytics 104

LinkedFusion

OCTOBER 11, 2023

They may overlook the landing page, which provides the highest opportunity to convert website visitors to prospects. It is frequently difficult to calculate the return on investment (ROI). They typically have a constrained budget for marketing and advertising.

Lead Generation 52

Lead Generation Small Business Small Business Ideal Customer Profile 52

Showpad

SEPTEMBER 28, 2017

As sales and marketing technology develops at disruptive speed, B2B marketing agencies need to step up their game to stay relevant and empower their clients. Today’s B2B buyers are more empowered and more demanding than ever. Why should B2B marketing agencies care about sales enablement?

Top of Funnel 40

Top of Funnel Ideal Customer Profile Sales Enablement B2B 40

InsightSquared

APRIL 3, 2019

So when pitching to prospects, strive to replace the text in your presentation with graphics. Sales professionals can utilize the bandwagon effect by advertising how many other brands are using their product or service. In B2B, this may look like: Putting the logos of companies that are using your service on your website.

Advertising 111

Advertising Advertising Study Proposal 111

Janek Performance Group

SEPTEMBER 13, 2023

Sellers have always relied on word-of- mouth advertising between friends and family. However, in B2B selling, referrals are more than positive reviews. We hope you could tell him about our company and your success, including your 200 percent ROI.” This is not just limited to prospects and clients.

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

MarketJoy

SEPTEMBER 30, 2020

It encompasses all of the conventional marketing techniques such as TV advertisements, radio broadcasting, cold calls, email campaigns, etc. Outbound marketing does not produce the expected Return Of Investment (ROI) to rely solely upon for expansion. Fallbacks of Strategies.

Inbound 90

Inbound Outbound Marketing Lead Rank 90

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Nutshell

JANUARY 30, 2020

A finely-tuned CRM tracks and utilizes all of the tiny pieces of data generated by prospects all the way from the tippity-top of the funnel until the moment they sign that sweet, sweet contract. ROI Metrics : Measuring how much money is being spent on specific marketing campaigns versus how much revenue is generated. FREE DOWNLOAD.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Zoominfo

JULY 29, 2019

Using dirty data can lead to lengthy sales cycles, low ROI, unsuccessful marketing campaigns, and misguided decision-making. With the help of our experts, today’s blog post covers the many different facets of B2B data hygiene and the role it plays in business. Whose Responsibility is it, in a B2B Organization, to Maintain Clean Data?

Data 130

Data Top of Funnel Social Media Buyer Persona 130

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 45

ROI Buyer Buying Cycle Social Media 45

MarketJoy

JUNE 25, 2018

The latter is intended to reach out to its prospective customers & inform them about their product & service portfolio. B2B (Business-To-Business) outbound marketing is a dynamic form of sales development and drives action. Some of the ways in which B2B outbound marketing is made effective comprise: 1.

Paid Content 56

Paid Content Outbound Top of Funnel Marketing 56

LeadBoxer

DECEMBER 8, 2019

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Hubspot Sales

JULY 2, 2020

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Here is some insight about LinkedIn video specs and best practices.

LinkedIn 111

LinkedIn Video Cost Per Click Campaigns 111

Zoominfo

JUNE 25, 2021

In this article, you’ll learn about the top sales KPIs for B2B sales reps and the leaders who coach them, and gain a greater understanding of the KPIs that promise to make an impact on your team. Use our handy Revenue Calculator for tracking ROI against improved connect rates. and appointments made with prospects.

Sales Qualified Lead 227

Sales Qualified Lead Top of Funnel B2B Lead Rank 227

SBI

JUNE 19, 2019

Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. TechTarget, Inc. Michael Cotoia, CEO, TechTarget. .

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

Sales Hacker

MAY 6, 2019

Understanding the ROI of marketing. Understanding the ROI of Marketing [29:28]. Sam Jacobs : When you’re talking about digital you mean AdWords, search engine marketing, Facebook advertising, Instagram advertising, maybe even Linkedin advertising. Understanding the ROI of Marketing. We’re on iTunes.

Account Based Marketing 63

Account Based Marketing Webinar Metrics Top of Funnel Lead Rank 63

Zoominfo

MARCH 6, 2019

In fact, 84% of B2B decision makers start the buying process with a referral ( source ). Customers are 92% more likely to trust the word of their peers over traditional advertising ( source ). You’ll need to track cost in order to evaluate the ROI of your referral program. Referrals convert at a high rate.

Referrals 130

Referrals Marketing Incentives Incentive 130