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TV Broadcast Advertising Drives 60% of Viewers to Research Online

SalesFuel

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

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Do You Want and Know How to Get Free Advertising?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

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Out-of-Home Advertisements Unlock Access to Strong ROI for Marketers

SalesFuel

94% of marketers agree that out-of-home advertisements surprise and delight consumers more than other ad types, according to onescreen.ai. A recent report from OAAA says that “65% of the top 100 OOH advertisers increased their OOH spend from 2022.” And 20% of those advertisers doubled their spending. billion in 2023, a 2.1%

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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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New Content Marketing Objectives: First-Party Data Collection

SalesFuel

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. Is your client ready for the age of first-party data? According to a report by iab , 95% of data/advertising decision makers expect continued legislation and signal loss. What does this mean for your client?

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Data Quality Concerns Impact CCPA Business Projects

Zoominfo

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. ZoomInfo’s review shows that compliance, information security, and data management are the top focuses of companies that began CCPA-related projects in 2020.

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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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