Zoominfo

JULY 25, 2023

From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Apptivo

APRIL 6, 2022

Usually, the cost of advertising is calculated with,” how many ads you will buy?” or “What is the cost to advertise n number of times” or otherwise “how much does it cost to advertise during the prime time?” Email marketing is a powerful tool that is heading the marketing game of many B2B and B2C business models.

Email Marketing 52

Email Marketing Examples Marketing Top of Funnel 52

SugarCRM

SEPTEMBER 30, 2021

Instead of hoping that visitors will somehow rediscover your blog later, you want to take actionable steps towards building a communication channel—so you don’t lose them. Here are nine ways to leverage your blog to capture leads, build a relationship with your audience, and ultimately convert them into new customers.

Webinar Metrics 49

Webinar Metrics Lead Rank Lead Scoring Sales Qualified Lead 49

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Connext Digital

SEPTEMBER 30, 2019

This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. But recently, an innovative strategy has been creating a buzz in the world of marketing: weather-based mobile advertising. Weather-based Mobile Advertising. How It Works. How It Works.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

AUGUST 26, 2019

Either way, today’s blog post is for you. Example: Pretend your company sells gym apparel— which means you have a lot of competitors. You create a video advertisement featuring a man and woman shopping for workout clothes online. This example works because most fitness junkies can relate to the woes faced by the main characters.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Close.io

MAY 6, 2019

Here’s how to craft the perfect subject lines, plus examples you can use for your own emails. 22 killer email subject line examples for each sales type. Good Example : Hey! Our [product/service] has your name all over it Bad Example : What’s up, homie? Bad Example : We can offer you [product/service].

Examples 91

Examples Outsourcing Services Real Estate Top of Funnel 91

BuzzBoard

FEBRUARY 28, 2024

These examples underscore the potential pathways to digital marketing success for small businesses. For additional insights on digital marketing strategies and trends, feel free to explore our blog. Moreover, social media advertising is cost-efficient, making it an ideal choice for small businesses with tight budgets.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Today’s blog post will show you how to use web analytics to improve your recruiting strategy. Paid advertising.

Analytics 208

Analytics Google Analytics Social Media Channels 208

BuzzBoard

JANUARY 24, 2024

This blog is about the actionable strategies that will help sales professionals personalize sales dialogues and influence marketing approaches. For example, if the target audience is active on social media, a strong social media strategy may be beneficial. Mobile Advertising Strategies: Tailor advertising strategies for mobile users.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

The Pipeline

MARCH 29, 2013

The Internet has opened up a whole new world of marketing and advertising tactics. Consider these perks of focusing on online advertising and sales: • Less Expensive. While running a business website isn’t necessarily cheap, there are many ways that you can advertise online for very little cost.

Channels 281

Channels Social Media Advertising Advertising 281

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. Today’s blog post offers an in-depth guide to YouTube success for B2B marketers. Much like a blog post, a vlog can educate your audience on a specific topic in a casual, conversational tone. Explore YouTube advertising. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

Zoominfo

JUNE 30, 2022

For example, someone wants to download a gated ebook that you’re promoting via display ads or content syndication. Sales can trust that it’s reliable to follow up with, as well as use it in advertising, email marketing, analyses, and more. Retargeting is a good example of this. The benefit?

Data 100

Data Advertising Advertising Webinar Metrics 100

Salesmate

SEPTEMBER 4, 2020

Email is a truly powerful tool if used in the right way. Sales email examples for drafting compelling emails. Here are a few sales email examples that can help you in drafting compelling emails at different stages of the sales pipeline. Cold email examples. Sales email example for scheduling call. Prospecting.

Pipeline 103

Pipeline Examples Case Study How To 103

Hubspot Sales

MAY 26, 2023

In this blog post, we've compiled a list of real estate prospecting tips to help you grow your real estate business proactively. For example, if you narrow down your niche, such as first-time homebuyers, luxury, or commercial property buyers, you have to develop targeted messaging that caters to each of their specific needs.

Real Estate 84

Real Estate Prospecting Ideal Customer Profile Social Media 84

Sales Hacker

SEPTEMBER 24, 2022

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic. Email outreach campaigns.

Paid Content 118

Paid Content Top of Funnel Funnel Ideal Customer Profile 118

Zoominfo

OCTOBER 31, 2018

Word of mouth recommendation still ranks as one of the most trusted sources of advertising, and as a result, is able to generate nearly 2x the amount of sales as traditional paid advertising ( source ). What are some examples of successful B2B influencer marketing? Specifically, by asking for contributions to their blog.

Influencer 153

Influencer Marketing Hubspot B2B 153

Smooth Sale

JANUARY 6, 2022

Attract The Right Job Or Clientele: Note: Ivan Serrano provides today’s guest Blog, ‘Increase your sales via social media.’ For example, using your social media page to detail your shipping process is a great way to inform and encourage potential customers who value transparency. Invest in Social Media advertising.

Social Media 78

Social Media Media Hiring Advertising 78

Zoominfo

OCTOBER 5, 2021

Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. For example, let’s say you’re creating a video advertisement for your newest product. An artist, on the other hand, might structure the advertisement as an engaging story that illustrates a rewarding customer experience.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Zoominfo

DECEMBER 5, 2018

In a recent blog post, we offered some tips on using Reddit to conduct market research. If you’ve never considered incorporating Reddit into your marketing strategy, today’s blog post is for you. There’s a subreddit for just about every topic imaginable, but here are a few examples that might interest digital marketers: /r/business. /r/marketing.

B2B 157

B2B Advertising Advertising Promotion 157

BuzzBoard

JANUARY 9, 2024

This blog will help you explore the massive influence of hyper-personalization on customer loyalty, delve into the role of generative AI, and provide real-world examples of companies that have successfully used hyper-personalization to build enduring connections with their small business clientele.

Small Business 52

Small Business Small Business Loyalty Customer 52

BuzzBoard

FEBRUARY 23, 2024

A successful strategy involves using geo-targeted advertising and local SEO. Don’t forget to equip your audience with the tools they need to comprehend and assess their progress. Plus, reveal other ways to enhance digital marketing strategies for local businesses in our recent blog post.

Small Business 52

Small Business Small Business Advertising Advertising 52

Smooth Sale

DECEMBER 9, 2022

Our collaborative blog post will discuss how you can use marketing to upgrade your business and will cover related topics, including branding, advertising, and public relations. 2) Advertising: Advertising is a cost-effective way of marketing that allows you to reach large numbers of potential customers quickly and efficiently.

Paid Content 78

Paid Content Marketing Hiring Loyalty 78

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales and Marketing Management

MAY 31, 2018

One way to boost your visibility and drive qualified leads to your mobile site is through paid advertising, such as Google AdWords or social media marketing. So, if you haven’t invested in mobile advertising already, then it may be high time to do so. You can find more about him by checking his blog opportunitiesplanet.com.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

DiscoverOrg Sales

JUNE 19, 2018

Let’s take our email services provider company, Atmail , as an example: We have an internal best-practice policy that whenever our sales representatives hear common questions or themes from our customers or prospects, they feed these to our marketing team via intranet entries and weekly opportunity calls. Share industry scoops.

Buyer Persona 214

Buyer Persona Marketing Scale Collateral 214

Smooth Sale

NOVEMBER 28, 2023

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Commerce APIs Are Transforming The Way We Shop Our guest blog, Commerce APIs Are Transforming the Way We Shop, is provided by Diya Bag, a Senior Content Writer at commercetools. APIs can connect internal tools used for financial management, data analysis, or business planning.

Discount 108

Discount Lead Rank Promotion Hiring 108

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers.

B2B 277

B2B Intent Signal Customer How To 277

The Digital Sales Institute

JUNE 30, 2022

Lead gen media software is now an important tool in digital selling, Lead generation tools don’t only gather and generate leads. Let’s explore the world of lead-generating software and tools and discover how to utilize them to enhance your lead generation campaign. What makes a lead generation tool effective?

Lead Gen 52

Lead Gen Lead Rank Lead Scoring Media 52

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Your blog and social media sites like Twitter, LinkedIn, TikTok, and other platforms your target audience uses.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

JANUARY 27, 2019

Maybe an advertisement or commercial influenced your decision. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ). Let’s explain through an example—say your friend buys a new electric grill and raves about how efficient it is.

Social Media 210

Social Media Marketing Referrals Influencer 210

Nutshell

AUGUST 12, 2020

Google Ads are among the most popular forms of digital advertising. For example, if a PPC ad for a particular keyword is generating a high CTR, then that could signify an opportunity to update the meta description of a blog post targeting the same keyword. As a result, we’ve seen a 20% lift in traffic to our blog.

Google 77

Google Cost Per Click Cost per Acquisition Lead Rank 77

Zoominfo

OCTOBER 10, 2019

In today’s blog post we take a look at the current state of marketing attribution, and the latest marketing attribution trends you should be aware of. In other words, it’s easy to assign 100% attribution to a blog post that started a customer’s journey. Let’s get into it! What is marketing attribution? What do these results mean?

Trends 160

Trends B2B Marketing Channels 160

Zoominfo

JANUARY 11, 2021

And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. Take for example ZoomInfo customer Vectra , a technology company applying artificial intelligence in the fight against cyber attackers.

B2B 246

B2B Intent Signal Customer How To 246

Partners in Excellence

FEBRUARY 2, 2023

It seems AI and tools like ChatGPT are the answer for virtually every sales activity. It can generate endless amounts of well written content for email campaigns, blogs, and so forth. And since these tools can do these quickly, we can dramatically ramp up the volumes of communications across every channel. I asked her.

Lead Rank 103

Lead Rank Advertising Advertising Intent 103

Smooth Sale

NOVEMBER 11, 2022

Our collaborative Blog offers insights into ‘Creating a business event can help your company grow.’. __. For example, a kayaking trip or another adventure is a fun day out, making it a treat, but it also helps your employees to get to know each other and get used to working as a team. Advertising and Branding. Image Credit.

Company 78

Company Outsourcing Services Social Media Advertising 78