Influencer Marketing 101: The Beginner’s Guide
Zoominfo
OCTOBER 31, 2018
B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?
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