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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). What is B2B influencer marketing?

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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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July 2019 B2B Blog Post Round-Up

Zoominfo

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

B2B 180
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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. We still see majority of marketing push product messaging at prospects.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

One trend that has been making waves in the mobile marketing industry is programmatic advertising. Simply put, programmatic advertising has allowed the buying and selling of ad space online without the need for human intervention. Real-time reports and data measurements are made possible with programmatic advertising.

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How To Entice Your Automotive Customers Online

Smooth Sale

Accordingly, our collaborative blog offers insights on How To Entice Your Automotive Customers Online. Attention-getting attractive visuals of your offerings will bring more prospective customers to your establishment. Target Car Shoppers with Paid Advertising Paid advertising is something to research carefully and in-depth.

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How To Leverage LinkedIn Name Pronunciation for Sales Prospecting

Vengreso

This is especially important if you are going to have a call or a virtual meeting while sales prospecting — you’d want to get their names right. You and your sales team can use the 10-second audio recording to provide a custom sales prospecting message to the people who visit your profiles. Vengreso.com. Vengreso.com.

LinkedIn 133