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TV Broadcast Advertising Drives 60% of Viewers to Research Online

SalesFuel

Digital ads may be making huge waves in the advertising industry, but TV broadcast advertising is still the king. TV Broadcast Advertising Drives 60% of Viewers to Research Online TV has the Furthest Reach According to a study by TVB , TV broadcast advertising has the highest reach of all ad types. Let’s discuss.

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Do You Want and Know How to Get Free Advertising?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. Design shirts that catch the eyes of others will feature your logo.

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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low. Let’s get into it!

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How Effective is Facebook Advertising (Complete Guide)

SocialSellinator

There is a lot of debate about the effectiveness of Facebook ads and how they stack up compared to other types of advertising, such as Google Ads. Some claim that businesses should not be advertising on Facebook at all. With a number of users that big, it is no wonder why so many people are advertising on Facebook. In the U.S.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

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Will TikTok Work for B2B?

Sales and Marketing Management

The number of times a user replays the same video is also a heavy indicator of interest. • Tracks information in the video itself such as captions, audio and hashtags. • Use of a highly personalized “For You” page that, like Google’s search results, is tailored to each individual user based on their interests and viewing history.

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