Wondering what the right sales approach for your company is? Should you build an inbound sales machine, set up an outbound sales team, or take a hybrid approach? Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. MORE

Sales (12918). Tools (2872). Sales Management (2614). Inside Sales (849). Channels (799). Advertising (694). Outside Sales (81). Sales Process (1775). MORE >> Tools. Advertising (694). Is your sales process slow or fast? MORE

A couple weeks ago Zoominfo , a premiere B2B contact database, acquired Datanyze , a more recent pioneer that arms sales teams with technographics about their leads. The sales world is abuzz about these two joining forces! We already had sales-channel saturation. MORE

I had the pleasure of attending SiriusDecisions Sales Leadership Exchange last week, an exclusive gathering of some 120 sales executives and sales enablement leaders. MORE

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. MORE

Lots of people will tell you that outbound sales is a lost cause—that inbound is the only way to go, and that anyone doing outbound is wasting their time. Outbound sales is a staple tactic of successful businesses, and has been for a long time. Common outbound sales techniques. MORE

While metrics are important in every aspect of any business, they’re especially critical in sales. Sales leaders can’t use their intuition to guide their decisions — not only are they dealing with a huge amount of information, but the risk of failure is high. Activity Sales Metrics. MORE

But without lead identification and generation tools, you don’t actually know who is visiting your site , what they are interested in, or how to push them down your sales funnel. LeadBoxer is a powerful lead identification tool — but it is not the only one. MORE

Advertise in some way, shape, or form. Identify and use those tools that can help you optimize your business. Thanks to the ever-decreasing cost of technology, even small businesses have all the tools they need at their fingertips. Entrepreneurship and Sales MORE

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. Annual growth in hardware sales and services are less, but still healthy at 6.0%. Do the latest increases in IT spending mean good things for IT Sales and Marketing executives? MORE

The parameters we suggest evaluating are all estimated with the SEMrush Traffic Analytics tool. The ratio will give you an idea of a prospective partner’s digital marketing mix: whether they focus on SEO, SMM, and paid advertising, or invest in referral programs. MORE

It might start with a simple workflow that notifies the channel manager of a new application. Because it’s the first contact new partners will have with you, it’s one of the most important steps in a channel-partner relationship. These tools provide a portal where all documents and information can be accessed in one place, and somewhere for you and your partners to communicate quickly and easily. MORE

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. MORE

What compounds this challenge are spam filters, firewalls and a slew of other devices that channel our innocent solicitation into the prospect’s spam folder or worse, the trash; never to find its way to the inbox of our targeted prospect. • Advertising. • Sales. MORE

More recently, companies have started to integrate swag into their sales sequences, driving healthy growth for the entire industry. These items end up in the trash, hardly a worthy investment of your firm’s marketing and sales budgets. . We partnered with Sales Hacker and Outreach.io MORE

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. MORE

We’ve gathered a list of the best lead generation tools on the market today. Instead of relying on “spray and pray” methods of reaching out to customers, brands can gather lists of verified leads from reputable channels. Below are the different categories of tools in this list. MORE

One of these is how to align the marketing and sales functions of a B2B company. Traditionally, marketers have generated leads through advertisements, emails, social media presences, etc. They then turn these leads over to the sales department for follow-up and, hopefully, conversions to sales. Through their content, email, and social media channels, marketing departments can still generate leads and turn them over to sales. It’s a digital world. MORE