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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ). This is a great way to extend your business’s reach, fuel your pipeline, and close more deals. Testimonial and case study videos highlight the successes of your best customers.

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Study Reveals Why B2B Salespeople Lose Deals

HeavyHitter Sales

Specifically, I was trying to find the obstacles that prevented them from closing more business (as opposed to a general list of items that made their job more difficult). They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Administrivia.   Pre-sales Resources.

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Personalization Strategies for Digital Marketing Agency Client Acquisition

BuzzBoard

An example is campaign customization, where advertisements, emails, or social media content are tailored to reflect the recipient’s history or preferences. A study by Instapage, a top landing page platform, found that personalized, data-driven campaigns had a 329% higher engagement rate than generic promotions.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

What does that mean for the sales team that needs to close deals? Evaluation Stage: Crush Buyer Objections with Personalized Service Your customers have buying options, and the competition is chomping at the bit to close the same deal or snap up that renewal. See the video case study. Goodbye, objections.

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Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

What does that mean for the sales team that needs to close deals? Your customers have buying options, and the competition is chomping at the bit to close the same deal or snap up that renewal. While you’re at it, check this out: How To Use Sales Dialers To Close Deals Faster. See the video case study. Goodbye, objections.

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It’s Time to Pay Marketers Based On Their Financial Impact

Sales and Marketing Management

As a former CMO and CCO in large technology companies, I’ve worked closely with a lot of marketing teams and agencies. According to a recent study by Accenture Strategy, CMOs are the most likely executive to be fired when the company misses its growth targets. That’s true whether they’re corporate employees or work in an agency.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. We pay close attention to the gift-giving culture and “rules of engagement” in the prospect’s country.