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Do You Know Why Point-of-Purchase POP Displays Are Effective?

Smooth Sale

Point-of-purchase displays are a marketing tool every small business should take advantage of. One detail that has proven to be a game-changer in the retail industry is the point-of-purchase (POP) display. POP displays are strategically placed promotional materials or advertising graphics where the customer makes a buying decision.

Hiring 102
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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

What is an Outbound Sales tool? The article will cover everything from A to Z regarding how outbound sales CRM increases conversion rates. What is an Outbound Sales tool? Outbound sales tools are software applications, platforms, or technologies designed to assist sales teams in reaching out to potential customers and prospects.

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Should We Be That Surprised By The Digital Buying Journey?

Partners in Excellence

We advertise, promote, we package products so they visually “leap off the shelves.” Retail stores, usually don’t have a lot of staff focused on helping the customer buy. Many retailers had no or minimal “stores,” creating virtual stores through their catalogs.

Retail 122
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Radio As a Marketing Tool in B2B

Pipeliner

Radio As a Marketing Tool For B2B Marketers and Social Listening. In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Future of Radio Advertising in Promoting B2B Sales. This is a key distinction vs. other advertising channels.

B2B 75
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5 Ways to Improve Customer Retention With Storytelling

Zoominfo

This statement pops up during every conversation about customer retention for one simple reason— it’s true. But, your brand alleviates major pain point shared by many fitness enthusiasts– big-name brand retailers sell the highest quality workout clothes, but they’re ridiculously overpriced.

Retention 189
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Is Digital Marketing Worth It? Unveiling the ROI for Small Businesses

BuzzBoard

It is an effective tool in lead generation, attracting potential customers who may evolve into loyal clients. For instance, a modest fashion retailer used an email marketing campaign to distribute personalized content to select consumers, resulting in a significant boost in sales. These factors drive higher conversion rates.

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Can You Use Ideas to Leverage Twitter for Sales?

Smooth Sale

They’re plugged in and love to drive conversations around the latest happenings. A Direct-to-Consumer (D2C or DTC) business sells its products directly to its consumers, cutting out the third-party wholesalers and retailer mediators. Look for existing niche-relevant chats and jump into the conversations. What is D2C eCommerce?