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Using the Gig Model to Build a Sales Engine

Sales and Marketing Management

Most models for building a sales engine haven’t changed much, yet those traditional channel networks are costlier to develop. Build in regular interactions through social media, group conference calls, and training opportunities available to the entire network. Through a channel partnership network? Affiliate marketing?

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What Do You Need to Know About SEO?

Smooth Sale

When a business is at the top of search results, people trust it more, and as a bonus, SEO is cheaper than other types of advertising. Accordingly, our collaborative blog outlines what you need to know about SEO. __ Need to Know About SEO What is Search Engine Optimization? Search engines are smart.

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“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

My parents paid me the tuition fee for learning, in my spare time, in a private institute for extra-occupational training, how to program a IBM 360-20 mainframe. I then studied Electrical Engineering at the Swiss Federal Institute of Technology, specializing to the max. Very soon, I moved into the role of an engineering manager.

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Lead generation and nurturing best practices for SMBs

Act!

Lead generation is the process of attracting highly relevant prospects who can benefit from your offer and have the resources to purchase your products or services. Investing resources in the right prospects You have limited sales and marketing teams and want them to focus on prospects likely to convert into customers.

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Conquer the Climb: Overcoming Digital Marketing Challenges for Small Businesses

BuzzBoard

These issues typically stem from constraints such as limited resources, tight budgets, a shortage of technical expertise, and increased competition. Many small businesses lack the necessary skill set to devise effective digital marketing strategies and, with limited resources, struggle to keep up with ever-changing digital trends.

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How to Prepare Your Real Estate Business for Success

Smooth Sale

Social Media In addition to using internet search engines, social media is one of the most popular ways to find local businesses. Another strategy is to pay social media platforms to find your target audience and advertise your business and the open homes you want to showcase. Learn more to train teams and join the advocacy program.

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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

A shift from conventional search engine queries to iterative Gen AI prompts will have seismic implications for SEO and therefore web traffic. If you’ve spent years gaming the search engine algorithms, you may be in for a wake-up call. This then creates reporting and case escalation problems.

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