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How Can I Craft Compelling Ad Content for Local Paid Advertising Success?

BuzzBoard

The Significance of Enticing Ad Content in Successful Local Business Advertising The importance of powerful ad content for local business advertising cannot be overstated in the current digital marketing landscape. When advertising for local businesses, resonating with the target audience is paramount.

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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. Recognize when their advertising agency is ‘dead’ to sales, and 2.

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The 5 Greatest Competitor Monitoring Tools To Help You Gain an Edge

Nutshell

Competitor monitoring tools give you the power to track your competition’s wins and losses, giving you a competitive advantage within the market. That said, different competitor tracking tools bring different features and benefits to the table. Table of Contents What is a competitor monitoring tool?

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

As leaders across all sectors push to adopt generative AI tools like ChatGPT, it’s also becoming clear that most generative AI (GenAI) initiatives for business will quickly fall apart without a foundation of accurate, timely, and comprehensive data. Write a follow-up prospecting email.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. An impressive 85% of people also remember an advertiser after receiving a piece of branded merch.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Return on investment, or ROI, measures how much a business earned from a particular activity compared to the expenses related to that activity. Another common, related metric for assessing the value a business gets from a trade show is return on objectives or ROO. What is return on investment (ROI)? What is return on objectives (ROO)?

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The cost of entry for conferences can be as high as $2,000, and that's not even counting expenses related to room, board, and travel. The following is our list of the five best conferences to attend in 2020: 1.