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The Essential Link Between Diversity and Sales

Pipeliner

A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Representation in advertisement matters. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64% Attract More Loyal Customers.

Hiring 98
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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead. What do these results mean?

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The Recruiter’s Guide to Web Analytics

Zoominfo

Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Paid advertising. Social media (LinkedIn, Twitter, etc.). Job boards.

Analytics 208
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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

The study showed a broad range of attrition within specific companies in various industries. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Data via MIT Sloan Of course, not all companies are the same.

Quota 100
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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

A study by Salesforce reveals that 76 percent of customers expect consistent interactions across departments. Digital platforms and CRM tools enable seamless customer interactions and data sharing across departments, enhancing the overall customer experience. Customers’ expectations have also evolved.

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How Does Social Media Impact Consumer Buying Behavior?

Connext Digital

Social media has become an indispensable tool for consumers online in this day and age. With these facts in mind, understanding how consumer buying behavior works can help establish your best practices before investing in social media advertising and other marketing tactics. Social media advertising.

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How to Increase Sales Remember Local Marketing Is Vocal Marketing

Increase Sales

Years ago, the first how to increase sales marketing action a small business took was to take out a paid local advertisement in the Yellow Pages because local customers used their fingers to walk through those hundreds of yellow pages. However the execution of these actions has only satisfied 52% of those surveyed.

Marketing 128