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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. To promote customer retention and strengthen your B2B marketing scheme, we’ve assembled this list of six key strategies you can use. Set and exceed expectations.

Retention 238
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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. We touched on this phenomenon in a recent blog post about word-of-mouth marketing. Keep reading and learn everything you need to know about referral marketing!

Referrals 130
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Beyond the Pay Mix: What Makes Salespeople Tick Today

Sales and Marketing Management

Incentives and bonuses are just the starting point. AI is speeding up the process from lead to close. Compensation: Think beyond cash incentives. Offer incentives on the go and focus on experiences (e.g. travel incentives). To retain top salespeople, we need to change the conversation around rewards and work. .

Lead Rank 254
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11 Sales Compensation Complaints to Address Before Next Year

SBI Growth

To get this tool, sign-up here. This also gets you access to SBI’s Annual Sales & Marketing Research. You’ve done some analysis and want to change sales compensation. You’ve done some analysis and want to change sales compensation. Hopefully, your analysis included gathering complaints from the sales force.

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5 Key Pillars of Effective Sales Performance Management

The Spiff Blog

It’s about creating a systematic approach to selling at scale. These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Seller experience metrics : ENPS, sales turnover rate, employee satisfaction, engagement rates, etc.

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Proven Strategies for Effective Sales Management

Highspot

Setting Sales Targets Sales managers are responsible for setting realistic and achievable sales targets based on market analysis, historical data, and company goals. This involves identifying target markets, segmenting potential customers, and positioning products or services. Encourage collaboration and knowledge sharing.

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Expert Tips for Improving Sales Operations Efficiency

Highspot

Shifting Customer Expectations Digitized selling has changed customer-business interactions. A LinkedIn report shows that 58% of sales ops professionals have a difficult time finding accurate, up-to-date data due to data silos. To do this, they analyze sales data, market trends, and historical performance.