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Ranking the top email marketing platforms by their CRM features

Nutshell

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Today, we’ll uncover how five of the leading email marketing providers stack up when it comes to contact management.

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How to plan content for B2B brands in 4 easy steps

Nutshell

B2B brands either understand the importance of content planning, or they struggle to generate leads. Having a content plan means that a company is not at the mercy of whimsical and experimental marketing practices to generate leads. B2B vs. B2C. This means B2C tactics are often more personal and emotion-driven.

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The Risks of Personalization: When Marketers Cross the Line

Zoominfo

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. To be clear, we aren’t suggesting that you quit calling your prospects or give up on email marketing. 16 sales process templates for B2B pipelines. EZTexting: EZTexting is a leader in the SMS marketing and sales industry.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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New in Nutshell: Take the grunt work out of email marketing with Nutshell’s Constant Contact integration!

Nutshell

Given how important email is to B2B sales, Nutshell has always made sending and tracking sales emails a focus of our product, from our automated personal email sequences to our sneaky powerful Gmail and Outlook extensions. Here’s a quick look at our most powerful email marketing integration ever : ( Not a Constant Contact customer yet?

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. Visit their pricing page to learn more.