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The Best Social Selling Channels to Use in 2023

Hubspot Sales

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. More yet, 87% of social sellers say social selling has been effective for their business this year. Best Social Selling Channels 1.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. In addition, BDRs relay customer feedback and market trends to internal teams. Thus, they facilitate continuous improvement in product development, marketing strategies, and customer service initiatives.

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10 Social Selling Best Practices for the New Normal

Crunchbase

Because of the changes in the lifestyles and behaviors of customers, social selling has increasingly become the go-to strategy for marketers during the new normal. Social selling involves researching, connecting and engaging with leads and customers on social media platforms. Source: Super Office.

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Even in B2B, Customer Experience Defines You (April Referral Selling Insights)

No More Cold Calling

We all want a stellar customer experience, and we’re pissed when we don’t get it. B2B customers are just louder about it. I’m sure you could “fill in the blank” for any number of retailers, and when you have a bad customer experience, you feel the need to tell people about it. We tell lots of people to steer clear.

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. The key here is to make sure your social strategy works in tandem with your existing GTM plan in order to achieve alignment as well as success.

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What Makes for a World-Class B2B Customer Experience?

Highspot

We’re proud to share that Highspot has earned a Stevie® Award for Customer Service Department of the Year. What exactly separates good customer service that gets the job done from great customer service that leads to lasting partnerships? ” –Kate Wilson, Services Executive.

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