[STUDY] What Do B2B Buyers Want?
DiscoverOrg Sales
JULY 11, 2017
In which departments are B2B buyers more likely to give upstart products a chance? Which selling style do B2B buyers prefer? B2B buyers are not immune to such influence, either – but much less research has been conducted on the influence on B2B buyers and purchase decisions. Research goals of the B2B buyer study.
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