Zoominfo

AUGUST 1, 2023

Researchers at credit monitoring agency Experian, for example, determined that the costs of bad data can exceed between 15–25% of a company’s total revenue, driven largely by the time and productivity costs of correcting errors and manually verifying data outputs. Today, it’s sales and marketing.

Data 130

Data B2B Harvest Scale 130

Zoominfo

MARCH 21, 2024

As B2B prospects demand increasingly personalized experiences, incorporating account-based marketing (ABM) throughout the customer acquisition funnel becomes increasingly important. Make sure that the B2B advertising channels you choose align with the preferences of your target audience.

Top of Funnel 130

Top of Funnel Account Based Marketing Funnel Webinar Metrics 130

Mindtickle

APRIL 10, 2024

When it comes to B2B sales, content is still king. According to the Demand Gen Report , more than half of B2B buyers rely on sales content to guide their purchase decisions more now than in the past. According to the recently released State of Revenue Productivity Report , organizations published an average of 642 new assets in 2023.

Analytics 52

Analytics Top of Funnel Revenue Closing 52

Crunchbase

FEBRUARY 22, 2021

B2B sales prospecting isn’t always as exciting and glamorous as other parts of the sales routine, as you can imagine; it’s far more behind the scenes and challenging. In fact, sales leaders agree that prospecting is the hardest part of the sales process. Find more prospects with Crunchbase Pro – try it free.

Ideal Customer Profile 90

Ideal Customer Profile B2B Prospecting Cold Calling 90

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. But the cold reality of today’s B2B sales landscape means that the vast majority of your ideal customers simply aren’t in-market when you’re ready to reach them. Many salespeople waste much of their time pursuing prospects who aren’t ready to buy.

Opportunity 100

Opportunity Buyer Closing Intent Signal 100

Zoominfo

NOVEMBER 20, 2019

A winning B2B sales value proposition tells a story about a real problem – and puts real monetary value on the solution. The best way to create the kind of value proposition your prospect is looking for is by addressing a need. In B2B sales, value is the financial benefit you get from a solution beyond the price you pay for it.

B2B 100

B2B Prospecting Case Study Scale 100

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Sales and Marketing Management

DECEMBER 14, 2020

Partnering with sales in your podcast efforts provides the ROI you’ve been looking for. When planning out your sales outreach, consider the opportunity you have to share parts of your show with your prospects on a one-to-one basis. The beauty of ABM is that it’s a B2B sales and marketing powerhouse.

Buyer 136

Buyer B2B Account Based Marketing Collateral 136

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business—from lead generation to marketing, to customer relationships, to cold calling, to revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. Up to 25% of B2B database contacts contain critical errors.

B2B 100

B2B ROI Lead Rank Lead Scoring 100

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. Do You Actually Need a B2B Buyer Persona? Your pipeline and revenue will suffer. Why do they buy?

Buyer Persona 98

Buyer Persona Ideal Customer Profile Lead Generation Outsourcing Services 98

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy. Allows social selling.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

No More Cold Calling

APRIL 15, 2021

Not getting the ROI you expected from your lead-gen tactics? Your lead generation tactics aren’t driving bottom line revenue. Every sales leader says their #1 prospecting challenge is getting leads in the pipe. B2B salespeople all look the same to our buyers. None of us stands out during prospecting. Have We Met?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not listening.

Social Media 147

Social Media Media B2B Marketing 147

eGrabber

JUNE 4, 2021

Companies nowadays use various marketing channels to reach their prospects. But email marketing always tops the marketing channels that offer the best ROI. If your email marketing ROI is not impressive, we have few strategies to make your campaigns more effective. 4 quick tips to increase your email marketing ROI by 50%.

Email Marketing 74

Email Marketing ROI Marketing Discount 74

Pointclear

JUNE 29, 2017

Looking for a simple and seemingly magical solution to a complicated problem of growing revenue? Here they are—the 5 silver bullets you need to drive revenue growth: Market focus and intelligence. A targeted vs. a scattershot prospect database based on a mutual (sales and marketing) understanding of the market is step number 1.

Revenue 170

Revenue Sales Qualified Lead PointClear Forecasting 170

Janek Performance Group

MAY 22, 2024

They note 75% of B2B sales professionals plan to evaluate, are evaluating, or are currently implementing AI solutions. Managing vast amounts of data related to leads, prospects, and market trends can be overwhelming and inefficient. This enables sellers to prioritize prospects based on their likelihood to convert.

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Lead Qualification 62

Crunchbase

SEPTEMBER 25, 2020

COVID-19 has changed the world of B2B sales. About 50 percent of B2B buyers are holding off on purchases because of the pandemic, according to McKinsey & Co. Over the last decade, the B2B industry has experienced substantial changes. Consider value-based or ROI selling. What Is Value-Based, Or ROI, Selling?

ROI 96

ROI Lead Rank Automotive Lead Scoring 96

Nutshell

MAY 7, 2024

To make the most of these events, you’ll need to measure the return on investment, or ROI, of the trade shows you attend. Table of Contents Understanding ROI in the context of trade shows How to measure ROI from trade shows Utilizing your CRM to enhance trade show preparation Not seeing a positive ROI from trade shows?

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Gong.io

APRIL 2, 2021

Sales prospecting is dead. Sales prospecting is an essential part of your process. . That’s why I stole these 10 sales prospecting techniques from the best-of-the-best sales pros. Prospecting Technique #1: Use This Cold Call Opener. Want to totally level up your sales prospecting game? Dramatic pause*. performs 6.6X

Meeting 124

Meeting Prospecting Cold Calling ROI 124

Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. This virtual event format allows companies to engage with prospects and customers, receive feedback in real-time, and ultimately generate leads. Among such strategies, webinars come out on top. Keep reading!

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

SBI

MAY 2, 2018

And they continue to keep us because our customers regularly exceed revenue and profit projections thanks to our AI. Helps B2B companies maximize the top- and bottom-line value of every customer relationship. Nancy: How do you work with prospective customers to help them assess your solution?

Revenue 139

Revenue How To ROI Case Study 139

Chorus.ai

JANUARY 10, 2022

In fact, many top revenue organizations today in the B2B space already have a CI solution in their tech stack, and it’s an integral part of their team’s day-to-day workflow. Through artificial intelligence (AI)-driven insights, CI helps to eliminate the “black box” around what’s being said in prospect and customer conversations.

Conversion 84

Conversion Revenue Film Hiring 84

SalesFuel

MAY 6, 2024

Not long ago, they may have been reading traditional newspapers and reports to learn the details of prospects’ operations. Your reps also know that, especially in the B2B sector, buyers prefer fewer face-to-face interactions with sellers. The effort will yield outstanding ROI and lead to higher revenue.

Competition 111

Competition Face-to-face Hiring Decision Maker 111

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. After all, if you can’t reach your prospects or customers, your message, offer, and product no longer matter. What Is B2B Data? What is Data Maintenance?

Data 100

Data B2B Decision Maker Lead Rank 100

MarketJoy

NOVEMBER 17, 2022

You’re spending on marketing activities that don’t produce ROI or are “vanity exercises” (e.g. Meanwhile, the funds spent on creating the ad (and running it week after week) would almost certainly be better spent on reaching out to a smaller, more targeted pool of, say, 1,600 key prospects your firm wants as clients.

Lead Generation 59

Lead Generation Lead Rank Outsourcing Services Lead Scoring 59

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. 40% of businesses did not meet revenue targets in 2020. 68% of B2B customers are lost because of indifference, not mistakes. 40% of businesses did not meet revenue targets in 2020. What this means for you.

Revenue 125

Revenue Lead Rank Hiring Account Based Marketing 125

Lead411

APRIL 13, 2023

Best Cold Calling Scripts for B2B Sales in 2023 Cold calling is a common strategy for B2B sales, but success can depend on a variety of factors, including the quality of the script, the target audience, and the skill of the salesperson. Here are some tips and examples of successful cold call scripts for B2B sales: 1.

Cold Calling 52

Cold Calling B2B Face-to-face Case Study 52

The Pipeline

OCTOBER 3, 2019

According to the ITSMA, 87% of respondents agreed Account-Based methodologies deliver a higher ROI than other marketing activities. The first step is to identify ideal prospects is to look in the current customer base by firmqographic details. Like most in our profession, I am a big fan of account-based sales and marketing.

Account 251

Account Account Based Marketing Ideal Customer Profile Exercises 251

DiscoverOrg Sales

AUGUST 17, 2016

Hundreds, if not thousands of prospects all in the same place, and potentially looking for your solution. It’s a perfect storm of getting in front of people, building relationships, and then leveraging those relationships into generating revenue. Then ask what times during the show would work to meet with the prospect.

Trade Show 120

Trade Show ROI Decision Maker Webinar Metrics 120

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform?

Scale 130

Scale Sales Automation Hiring ROI 130

Showpad

MAY 1, 2020

As highlighted in our new eBook, “ No more half measures: How to identify and maximize sales enablement ROI ,” the combination of sales enablement strategy and technology can help product marketing directors drive hundreds of thousands of dollars in revenue. Quantifiable sales enablement ROI for a product marketing director.

Top of Funnel 52

Top of Funnel ROI Sales Enablement Marketing 52

Zoominfo

MAY 5, 2019

Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ). The reason for this is simple.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231