Transition to a Scientific ROI on Marketing Campaigns

Sales Benchmark Index

Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science. The goal of today’s article is to make marketing scientific.

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Marketing leaders who want a personalized executive briefing on transforming click metrics to ROI insights through web analytics. Most companies are only getting a fraction of the value that is possible from Web Analytics. It’s likely that your team is snow-blinded by click metrics.

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Trending Sources

Data-Agnostic? See How Data Quality Affects ROI in This A/B Test

DiscoverOrg Sales

The study was orchestrated by Intelemark, a leading B2B demand generation services provider with over 50 years of combined experience driving results through custom calling campaigns.

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What’s The ROI Of Stupidity?

Partners in Excellence

My friend, Gary Hart , stirred the pot a little by posing the question, “Is there an ROI in developing critical thinking skills?” Complex B2B sales is all about people (well all business is about people). So Gary raises as very provocative and thoughtful question, “Is there an ROI on critical thinking?” ” But to me the more important question is, “Is there an ROI on stupidity—or even mediocrity?”

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How to Make B2B Data an ROI Catalyst

Sales and Marketing

Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth.

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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. For Sales >>> What's the ROI on your sales team?

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12 Social Media Tips for B2B Marketers


In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. The post 12 Social Media Tips for B2B Marketers appeared first on Salesfusion.

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

” To me, these expectations echo the hype surrounding the possibilities of what AI can do … rather than the reality of what B2B AI is actually capable of today. The B2B business community is only just now entering the “Early Adopters” period. Innovations tend to show greater ROI when the majority of the population has adopted the technology – when ample research and development has taken place, and the product or process has been fine-tuned.

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5 (doable) ways to drive revenue growth now


Getting real-time visibility into results and ROI is vital—and there are ways you can do it now, without more investment in technology. Database Marketing Increase Sales Marketing ROI B2B Growth StrategyLooking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place. But, if you’re seeking real answers to this age-old question, we have something for you.

3 Ways Artificial Intelligence Can Improve your Sales ROI


Though the technology is relatively new, it’s already been shown to drive better ROI from your existing sales technologies. The post 3 Ways Artificial Intelligence Can Improve your Sales ROI appeared first on Sales Engine. CRM technology account management artificial intelligence b2b data entry growth strategy habits organization sales startup

Revenue Attribution: Connect the Dots between Marketing Spend and Revenue

Sales Benchmark Index

We are going to take a deep dive into one of the hottest topics in B2B Marketing: Revenue Attribution. . Corporate Strategy Marketing Strategy Podcast how to marketing attribution marketing roi milan malivuk revenue attribution

Follow the Money: The Primary Responsibility for CMOs


Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. James Lenskold’s book Marketing ROI will give you the simple formulas.

B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return


Lead nurturing triples marketing's ROI, but only if done properly. Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

[STUDY] Bridging the Great B2B Vendor-Buyer Divide

DiscoverOrg Sales

In a perfect world , the B2B buyer-vendor relationship is mutually beneficial – and most of the time, it is. It may be true that some sales professionals are, shall we say, less than professional; but B2B buyers have to get their products and services somewhere, so it’s important to make this inevitable relationship a positive one. The post [STUDY] Bridging the Great B2B Vendor-Buyer Divide appeared first on DiscoverOrg.

5 B2B Lead Generation Mistakes

Sales Overdrive

Whether telemarketing or digital marketing ROI, it’s important to continuously monitor your efforts and measure how audiences are reacting. Many brands fail to resonate with B2B prospects because of a broad, untargeted message.

Good Reads for B2B Marketing - Respect Your Competition


The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. B2B Email Marketers Focus on Targeting Content.

Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

Fortunately, there were many Dreamforce exhibitors with tools well designed to help B2B Marketers achieve significant gains, thus extending the value of their existing technology investment. Target one new tool each quarter and assess the capability, fit and ROI.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013


The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Learn why Anothony says his blog is "an outstanding ROI." You may be familiar with the B2B Madlibs series on Funnelholic this year.

B2B Lead Generation: Are You Killing the Golden Goose?


This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. We have clients who generate terrific ROI with 3% lead rates and other clients that boast lead rates of upwards to 10%.

Are You Forgetting the Third Rail in Sales Training?

Increase Sales

Implementing sales training even for the smallest B2B firms is expensive. If you or your SMB wants to truly see a significant ROI for your sales training, then assess your workplace culture first.

170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account Based Selling (ABS) or Account Based Sales Development (ABSD) is a primarily B2B selling framework that treats qualified or high value accounts as unique markets in themselves, where each account deserves dedicated resource allocation as well as hyper-personalized and multi-point engagement with different teams from your organization.

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)


The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs.

The ROI of Conference Calls vs. Face to Face Meetings

Green Lead's B2B

Green Leads measures the sales outcome of our client's b2b appointment setting programs. We do this to gain an immediate measure of the program as opposed to waiting out long sales cycles to show true ROI.

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg Sales

The low-cost initial investment will help deliver an astronomical ROI. Data that good delivers a return on investment even higher than the bargain lists – our customers are seeing results like 60x ROI in a year , $2.7m Email Marketing Marketing Strategies Sale Operations Sales Strategies B2B B2B Insights B2B Sales B2B Sales Insights bad data Outbound Email Outbound Marketing Outbound Sales Outbound Selling Sales Effectiveness

The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click


By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. The call for ROI is getting louder from the C-suite, too.

My Favorite 'John Wayne' Thoughts for Marketers and Salespeople


In spite of the accountability that CRM brings and the follow-up that marketing automation creates, B2B salespeople have to do the final step. Sorry, I can’t prove the ROI because salespeople won’t follow up." Sorry, but setting up a campaign and measuring ROI takes time.".

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Social Media: Table Stakes and the Challenges Linking to ROI.

5 Ways to Get More at Dreamforce -by Craig Elias


In fact, he has a new eBook that serves as a useful guide to getting the most ROI out of your Dreamforce experience. B2B Sales Sales Leads The fabled Dreamforce conference with all its innovation, big-name speakers, and craziness is just days away. Are you going to be there?

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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg Sales

We love to prove the stereotypes wrong, and have demonstrated tremendous ROI for our clients over and over again. Account-Based Everything Best Practices from the Industry Data Driven Marketing Account-Based Marketing B2B Insights B2B Sales Insights Clean Data data intelligence Outbound Marketing Sales Effectiveness

Gold Calling vs. Cold Calling


Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. B2B Marketing B2B Sales Cold CallingI've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think.

Matt, Kyle, and the Less-Traveled Road to Customer Retention

DiscoverOrg Sales

We should demonstrate ROI more explicitly. Each CS team gathers ROI stories from end users, capturing wins they’ve had as a result of using DiscoverOrg data, doing the work of proving value for the customer. The secret sauce: Usage and ROI stats.

When Will We NOT Need A Session About More Women in Sales

Score More Sales

Yesterday it was a proud time to present ideas about ways to diversity your sales team to gain ROI at the biggest technology conference in the world, Dreamforce. B2B sales strategy

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3 Reasons for Low ROI from a Trade Show (with ways to improve)

DiscoverOrg Sales

It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. One of the most popular avenues to generate leads is trade shows.

Long-Term Leads Demand Attention Now


It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. Longer-term opportunities increase marketing ROI. If you’re interested in learning more about how to effectively nurture your long-term opportunities to increase marketing ROI, click here to for a resource on that topic or send an email to B2B Sales Sales Training Sales Leads

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The Complexities of Selling Technology to Business

The Pipeline

Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. But B2B selling, especially to large corporations has evolved into a complicated process. Guest Post – Michael Ashford.

The Sales Kickoff Blueprint: Learning, Culture, Celebration

DiscoverOrg Sales

Selling Value: Using Stories and ROI to Illustrate Value. Attendees were tested on their knowledge on Account Based Marketing, Storytelling, the Socratic Method (selling through listening), DiscoverOrg Operations, Value Selling and the Connection to ROI, Pipeline Management, Selling to Marketers, and the Buyer’s Journey. “We

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Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg Sales

Instead, sales and marketing leaders will look to optimize their existing technology stacks and processes to improve integration, workflow, and ROI. Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show.

Using Phone and eMail to Close Business

Score More Sales

Recently there was a report published on converting B2B sales leads into deals that we blogged about. Buyers want to speak with someone who can hold a business conversation and offer ROI information, not just someone with a pulse and a heartbeat.

Money Monday – Live and In Person for Sellers

Score More Sales

Bigger conferences and events have an ROI (return on investment) document to help you “sell” the idea to your boss. If you are a B2B seller, drop us a note about it.

Fast Track Your Sales with New Tools

DiscoverOrg Sales

Doing that, rather than spending time on the deflated tires of cold-calling or cold-emailing, is a driving force behind the effectiveness (aka ROI) of prospecting efforts. The idea of supercharging your sales is nothing new.

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