Transition to a Scientific ROI on Marketing Campaigns

Sales Benchmark Index

Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science. The goal of today’s article is to make marketing scientific.

How to Make B2B Data an ROI Catalyst

Sales and Marketing

Issue Date: 2016-07-22. Author: Hila Nir. Teaser: Believe it or not, your current customer data is actually the secret source of future growth. Organizations constantly claim to be “customer-first”; now you have a chance to put that aspiration toward your organization’s growth.

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Trending Sources

How B2B Marketing Leaders Can Transform Click Data into ROI Insights

Sales Benchmark Index

Marketing leaders who want a personalized executive briefing on transforming click metrics to ROI insights through web analytics. Most companies are only getting a fraction of the value that is possible from Web Analytics. It’s likely that your team is snow-blinded by click metrics.

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12 Social Media Tips for B2B Marketers


In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. The post 12 Social Media Tips for B2B Marketers appeared first on Salesfusion.

The Most Untapped Leverage Point For B2B Growth

DiscoverOrg Sales

Marketing: Better Leads, Higher ROI. Direct mail is hot in B2B right now, for good reason: it can be extremely effective. If you can ensure your campaign is sent only to recently vetted contacts with verified addresses, you’ll reach the right people, with low waste and high ROI.

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The Pipeline ? 25% Increase in Sales Training ROI ? Sales.

The Pipeline

25% Increase in Sales Training ROI – Sales eXchange – 115. Some aspects of sales training are easy to measure others not so, but it is a fair question when I am asked what they can expect from an ROI standpoint. For Sales >>> What's the ROI on your sales team?

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Trick or Treat? Dreamforce Goodies for B2B Marketers

Smart Selling Tools

Fortunately, there were many Dreamforce exhibitors with tools well designed to help B2B Marketers achieve significant gains, thus extending the value of their existing technology investment. Target one new tool each quarter and assess the capability, fit and ROI.

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5 (doable) ways to drive revenue growth now


Getting real-time visibility into results and ROI is vital—and there are ways you can do it now, without more investment in technology. Database Marketing Increase Sales Marketing ROI B2B Growth StrategyLooking for a simple and seemingly magical solution to a complicated problem of growing revenue? You’ve come to the wrong place. But, if you’re seeking real answers to this age-old question, we have something for you.

2 Tips to Avoid Hiring a Disaster CMO

Sales Benchmark Index

Article Corporate Strategy Marketing Strategy "A-Player" b2b marketing Chief Marketing Officer CMO marketing roi marketing strategy

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #6: Nurturing Triples Marketing’s Return


Lead nurturing triples marketing's ROI, but only if done properly. Nurturing programs increase the overall program leads rate significantly: Standard B2B lead-generation programs produce an average 5% lead rate. In fact, we believe just the opposite: 70% of B2B technology solution buyers want to engage with sales reps before they identify their short list. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal.

How to Measure the ROI on Social Selling

The Sales Blog

How to Measure the ROI on Social Selling is a post from: The Sales Blog | S. Your ROI on Activities. Calculate the ROI the same way you calculate all of the other activities that make up prospecting. Social Media b2b opportunities prospecting Salesperson selling social selling success Winning Hearts And Minds Anthony Iannarino. Maybe you’re having trouble proving the return on your investment of time and energy in social selling. Let’s see how social stacks up.

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5 B2B Lead Generation Mistakes

Sales Overdrive Blog

Whether telemarketing or digital marketing ROI, it’s important to continuously monitor your efforts and measure how audiences are reacting. Many brands fail to resonate with B2B prospects because of a broad, untargeted message.

Good Reads for B2B Marketing - Respect Your Competition


The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Michael Chassen''s Rules for Authentic B2B Communications. B2B Email Marketers Focus on Targeting Content.

Follow the Money: The Primary Responsibility for CMOs


Branding has gotten a lot of attention in B2B over the last ten years or so, as traditional agencies, to generate more revenue, jumped on the band wagon of brand measurement and improvement for B2B. James Lenskold’s book Marketing ROI will give you the simple formulas.

Why That Bargain Contact List You Bought is a Sales Dead End

DiscoverOrg Sales

The low-cost initial investment will help deliver an astronomical ROI. Data that good delivers a return on investment even higher than the bargain lists – our customers are seeing results like 60x ROI in a year , $2.7m Email Marketing Marketing Strategies Sale Operations Sales Strategies B2B B2B Insights B2B Sales B2B Sales Insights bad data Outbound Email Outbound Marketing Outbound Sales Outbound Selling Sales Effectiveness

Are You Forgetting the Third Rail in Sales Training?

Increase Sales

Implementing sales training even for the smallest B2B firms is expensive. If you or your SMB wants to truly see a significant ROI for your sales training, then assess your workplace culture first.

Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013


The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Learn why Anothony says his blog is "an outstanding ROI." You may be familiar with the B2B Madlibs series on Funnelholic this year.

B2B Lead Generation: Are You Killing the Golden Goose?


This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. We have clients who generate terrific ROI with 3% lead rates and other clients that boast lead rates of upwards to 10%.

Leveraging Your CRM to Create Killer Account-Based Marketing


With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. It’s taken years for the twin sheens of spam-blast email campaigns and the “inbound with significant ROI” pipedreams to wear off, but it finally has.

The ROI of Conference Calls vs. Face to Face Meetings

Green Lead's B2B Blog

Green Leads measures the sales outcome of our client's b2b appointment setting programs. We do this to gain an immediate measure of the program as opposed to waiting out long sales cycles to show true ROI.

Study: How REAL B2B Decision Makers Reveal Themselves on Social Media

Productivity and Motivational Tips for Inside Sale

Where is your social ROI going to come flooding in from? And a new study from International Data Corporation and LinkedIn , surveying 760 B2B buyers across 8 countries, has taken a hard look at just that. Social media is definitely the new reality in inside sales.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)


The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs.

Building a better ROI calculator for lead gen - About Leads.

Buyer Zone's Lead Generation Blog

Building a better ROI calculator for lead gen. Getting the most out of your marketing dollars is all about return on investment: the ROI is just a measure of how much you spent compared to how much you got back. Its a simple concept, but when we talk to companies that are part of our program, were often surprised to see how few actually measure ROI in a consistent, ongoing way. Brian Carroll (B2B Lead Gen). B2B Web Strategy. About Leads.

Taking Aim at the Top 2017 Sales & Marketing Technology Trends

DiscoverOrg Sales

Instead, sales and marketing leaders will look to optimize their existing technology stacks and processes to improve integration, workflow, and ROI. Earlier this fall, I saw a presentation from a trend consulting firm, The Future Hunters , at the SiriusDecisions Tech Exchange show.

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg Sales

We love to prove the stereotypes wrong, and have demonstrated tremendous ROI for our clients over and over again. Account-Based Everything Best Practices from the Industry Data Driven Marketing Account-Based Marketing B2B Insights B2B Sales Insights Clean Data data intelligence Outbound Marketing Sales Effectiveness

Fast Track Your Sales with New Tools

DiscoverOrg Sales

Doing that, rather than spending time on the deflated tires of cold-calling or cold-emailing, is a driving force behind the effectiveness (aka ROI) of prospecting efforts. The idea of supercharging your sales is nothing new.

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The Whole Truth - Why CEOs Need to Know What Makes Sales and Marketing Click


By being proactive when it comes to the 7 truths about sales and marketing that CEOs need to know, companies can go a long way toward achieving marketing ROI, and driving revenue results. The call for ROI is getting louder from the C-suite, too.

My Favorite 'John Wayne' Thoughts for Marketers and Salespeople


In spite of the accountability that CRM brings and the follow-up that marketing automation creates, B2B salespeople have to do the final step. Sorry, I can’t prove the ROI because salespeople won’t follow up." Sorry, but setting up a campaign and measuring ROI takes time.".

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software


He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Social Media: Table Stakes and the Challenges Linking to ROI.

5 Lessons Sales Can Learn from Dating

Modern B2B Sales

For example, “How have you been able to track the ROI of your marketing programs?” Sales b2bIf we have said it once, we have said it a thousand times…business is all about the relationships you build. We are all familiar with the traditional ways of selling, the old-school push to sell sales tactics and of course, the ABC message—Always Be Closing. However, this outdated message fails to address how buyers buy today. Relationships between brands and customers have changed.

3 Reasons for Low ROI from a Trade Show (with ways to improve)

DiscoverOrg Sales

It’s not that trade shows aren’t effective at bringing in revenue – it’s that companies aren’t optimizing for a positive ROI: Problem #1: You Don’t Know Who is Attending. One of the most popular avenues to generate leads is trade shows.

A 10-Step Plan for Global Account-Based Sales Development

DiscoverOrg Sales

You can’t expect a quick ROI, but you can a very profitable return. Account-Based Everything Outbound Selling Sales Development Account-Based Sales Development B2B Sales Insights IT Decision Maker marketing Outbound Sales Prospecting Sales Intelligence Sales Leads sales strategies Sales Tips

Gold Calling vs. Cold Calling


Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. B2B Marketing B2B Sales Cold CallingI've written many blog posts on the fact that cold calling isn't dead. In fact, doing the right amount of research, adding a personalized touch to your outreach attempts, and a lot of persistency will help you get in the door for more prospects than you might think.

5 Ways to Get More at Dreamforce -by Craig Elias


In fact, he has a new eBook that serves as a useful guide to getting the most ROI out of your Dreamforce experience. B2B Sales Sales Leads The fabled Dreamforce conference with all its innovation, big-name speakers, and craziness is just days away. Are you going to be there?

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[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg Sales

In IT-ROI’s case, deep data intelligence resulted in a 60X return on investment in 9 months. Looking for a No-BS podcast that will elevate your sales results?

Status Quo is Your Biggest Competitor

Igniting Sales Transformation

Let’s talk about ROI. A key theme that emerged from Demand Gen’s 2016 B2B Buyer’s Survey Report was the subject of ROI. This new reality is especially true if you are selling into a complex B2B environment.

Why Recruiting is Like Marketing

DiscoverOrg Sales

Then, we used data to determine whether we these activities drove a positive ROI, and whether we should adjust our investment levels. In fact one of our recruiting clients summed its value up in one simple phrase: “Amazing ROI, Great Passive Talent Database.”.

The Complexities of Selling Technology to Business

The Pipeline

Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. But B2B selling, especially to large corporations has evolved into a complicated process. Guest Post – Michael Ashford.

When Will We NOT Need A Session About More Women in Sales

Score More Sales

Yesterday it was a proud time to present ideas about ways to diversity your sales team to gain ROI at the biggest technology conference in the world, Dreamforce. B2B sales strategy

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Long-Term Leads Demand Attention Now


It may seem counter intuitive, but there are three key reasons why B2B companies need to pay more—not less—attention to opportunities not yet ready to close: 1. Longer-term opportunities increase marketing ROI. If you’re interested in learning more about how to effectively nurture your long-term opportunities to increase marketing ROI, click here to for a resource on that topic or send an email to B2B Sales Sales Training Sales Leads