Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. What’s Included in a B2B Customer Profile? What is a Customer Profile? The Benefits of Creating Customer Profiles.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

SBI Growth

NOVEMBER 20, 2019

Cloud-based Software as a Service (SaaS) software delivery has revolutionized the B2B software sales cycle. Managing Complexity and Competition. It has streamlined implementation and heightened ease of use for customers and vendors alike. For vendors, however, these bright sides have come.

Vendor 174

Vendor Customer Revenue Software 174

Cincom Smart Selling

MARCH 16, 2017

If you asked a any modern business how it would want to improve, there’s no doubt the sales cycle would come up. This cycle represents the critical stages of bringing on new customers, the art of moving a lead to a sale. CRM Software. CPQ Software. When it moves slowly, so does business growth.

Sales Cycle 54

Sales Cycle Software Software Tools 54

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times more effective at achieving their sales goals and report 1.4

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

APRIL 11, 2018

Although there will never be a foolproof way to hire the best B2B sales reps, we’ve compiled a list of the top characteristics to look for and the questions you should be asking to determine if a candidate is a good fit. To succeed in B2B sales, a rep needs to be a quick thinker. These are as follows: 1. Persistent.

Hiring 178

Hiring B2B Sales Cycle Call-back 178

Zoominfo

AUGUST 6, 2019

Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. B2B marketers are on a constant search for an effective digital marketing strategy that can give their company a much-needed presence and branding boost.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. They attend the webinar, and afterwards, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial. And, you’ll have a more complete perspective of each prospect’s journey.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

Hubspot Sales

JANUARY 3, 2022

If you’re a HubSpot user , your CRM is also connected with your sales, service, marketing, and operations software. Best CRM for B2B businesses that want secure and shareable one-time and recurring payments. Zoho offers a cloud-based sales CRM with subscription billing software. Can a CRM help with that?

Sales Cycle 92

Sales Cycle CRM Ideal Customer Profile Hubspot 92

Sales and Marketing Management

APRIL 26, 2018

The software allows companies to organize their customer data in one place. Is it for the back office, the marketing team or for your sales team? . If it’s for increasing B2B sales, before deciding on which tool to deploy, you first need to better understand how your sales reps work.

Software 180

Software Software CRM System 180

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 74

B2C CRM B2B Ideal Customer Profile 74

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales. What’s Included in a B2B Customer Profile? What is a Customer Profile?

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Crunchbase

MARCH 23, 2023

If your team doesn’t already use sales automation software, or isn’t familiar with the benefits, we’re here to help. In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals.

Sales Automation 52

Sales Automation Software Software Sales Process 52

Sales and Marketing Management

OCTOBER 26, 2020

And this dynamic has merely accelerated a long-term trend of B2B companies shifting their sales capacity from field-based to virtual models. Myth 1: Field sales reps sell primarily in person. And win rates rise and sales cycles shorten with well-orchestrated virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Janek Performance Group

DECEMBER 20, 2022

They are not buying software. If SaaS customers are not buying software, why do sales reps spend so much time selling software features? This article explores how leading SaaS companies approach sales and what SaaS sales reps can learn from them. Shorter Sales Cycles. In Conclusion.

Ideal Customer Profile 62

Ideal Customer Profile B2B Negotiation How To 62

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. What makes it more complicated is that 90% of buyers don’t follow a linear sales funnel path , leaving sales reps little to no room for mistakes. This makes B2B sales training more important than ever.

B2B 52

B2B Training Top of Funnel B2C 52

DiscoverOrg Sales

APRIL 16, 2019

And there’s no question that B2B sales is a battlefield: Reputations, sales, and profits are lost and won. Nowhere is this more critical than in enterprise sales, where understanding an organization’s corporate hierarchy can illuminate the battlefield. Long sales cycle (six months or more).

Enterprise 120

Enterprise Enterprise B2B Data 120

Mereo

APRIL 1, 2021

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. When it comes down to it, not many B2B organizations build value calculators that achieve the results they are supposed to achieve. The Mereo Approach: B2B Value Engineering 2.

B2B 81

B2B Infusion Engineering Decision Maker 81

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. They attend the webinar, and afterward, they follow a link to a product page featuring your company’s social selling software, where they complete a form to receive a free trial. As you might expect, there’s no easy answer.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Mereo

JULY 27, 2022

What is the last step of your sales cycle? Most B2B sales organizations will consider the job complete at the contract signature. Yet, if the true goal of sales is to Seek to Serve a buyer, the sales cycle is not over until the value promised is actually the value delivered.

Sales Cycle 36

Sales Cycle Lead Rank Lead Scoring Scale 36

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Lead411

JULY 9, 2018

One aspect of sales that has been traditionally slow, however, is the sales cycle. Should we add this software, do I trust that this will benefit the company, do we have the budget? All of these digital data sources can help shorten the sales cycle just by knowing more information about your prospect.

Sales Cycle 49

Sales Cycle Hiring Decision Maker Conference 49

Zoominfo

FEBRUARY 27, 2021

B2B professionals can find leads with the highest, most relevant intent to purchase their product or service. LinkedIn Sales Navigator. LinkedIn’s Sales Navigator is a sales intelligence platform that helps B2B professionals filter leads and pinpoint the most relevant ones for outreach. HubSpot Sales Hub.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

Mereo

MARCH 30, 2023

When conversation intelligence (CI) software first appeared, many industry leaders questioned whether it would be adopted. Some even balked at it with their sales reps as a form of Big Brother surveillance. Today, CI has become a must-have when it comes to sales productivity and intelligence tools.

Software 41

Software Software Conversion Sales Enablement 41

Zoominfo

JULY 2, 2021

The position you’ve been assigned — Director of IT for a highly specialized but unknown software company located in rural Minnesota — is proving impossible to fill. . She develops highly-specialized but obscure software. Check out these five techniques for cutting down your sales cycle when you’re looking for talent who isn’t looking.

Social Media 130

Social Media Ideal Customer Profile Promotion Sales Cycle 130

LeadBoxer

FEBRUARY 4, 2019

We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye. With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. B2B marketing and sales teams must agree on the sales-ready lead definition.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Zoominfo

JULY 2, 2021

The position you’ve been assigned — Director of IT for a highly specialized but unknown software company located in rural Minnesota — is proving impossible to fill. She develops highly-specialized but obscure software. Check out these five techniques for cutting down your sales cycle when you’re looking for talent who isn’t looking.

Social Media 130

Social Media Ideal Customer Profile Promotion Sales Cycle 130

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. B2B sales prospecting in a nutshell. And poorly managed prospecting lists will result in seller fatigue.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. If Software is ‘Tangible,’ it’s Quicker to Sell This advice might seem unusual.

Engineering 130

Engineering Hiring Software Software 130

Crunchbase

MAY 20, 2022

Social media plays a similar role with buyers during the B2B sales cycle. Modern B2B buyers rely on social media research throughout the sales process in order to make an informed decision. Social media is a powerful tool for reaching B2B buyers. Choose followers over connections.

Social Selling 52

Social Selling Buyer B2B Social Media 52

The ROI Guy

FEBRUARY 21, 2012

For many B2B firms, sales cycles have extended by a month or more over the past few years, and show little signs of shortening. These sales cycle delays have had a serious impact on B2B sales revenue and growth, resulting in the failure of many sales and marketing organizations to meet growth goals and quotas.

Sales Cycle 79

Sales Cycle B2B Quota Software 79

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. In B2B sales, your audience is particularly concerned with return on investment. Don’t shy away from them.

Objections 72

Objections B2B Case Study Face-to-face 72

The Pipeline

FEBRUARY 1, 2013

Especially as you work with medium and large size companies, B2B sales can mean large transactions and more opportunity to showcase advanced selling skills. But B2B selling, especially to large corporations has evolved into a complicated process. We’ll use enterprise software as an example to make our points.

Telecommunications 312

Telecommunications Real Estate ROI Enterprise 312

Mindtickle

NOVEMBER 7, 2023

These days, business-to-business (B2B) interactions are all about having the right information at the right time — and to make it happen, you need intuitive insights at your fingertips. Naturally, the sales department is no exception. How do you leverage them in B2B interactions? What is sales intelligence?

Revenue 59

Revenue Forecasting Sales Forecasts Lead Rank 59

Mereo

MARCH 21, 2024

A multi-national software provider’s sales cycles was running 12-18 months on average. When they engaged Mereo to address this, we conducted a win-loss analysis and discovered that the majority of the sales cycles were really about three to four months. To say deal velocity was slow would be an understatement.

Decision Maker 41

Decision Maker Sales Cycle Analysis Channels 41

Zoominfo

JULY 12, 2022

ZoomInfo Schedule, our advanced scheduling software, allows site visitors to book a meeting directly with the right sales rep. As we know, B2B sales cycles can take months, so reducing the number of no-shows with this early step can accelerate the sales cycle. The solution?

Meeting 100

Meeting Demand Generation Targets Demand Generation Microsoft 100

Zoominfo

MAY 16, 2022

So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. Let’s say you’re targeting ZoomInfo and you know that it’s a software company based in Vancouver, WA. Software isn’t cheap.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130