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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. Sales case study takeaway : Borrow reputation and breed familiarity.

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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg Sales

But that’s the B2C space,” you might be thinking. “In Download our full study to see: who cares about pricing discounts. Download our complete study, 8 Key Differences in Selling to Women and Men: How Research Reveals How Gender Influences B2B Buying Decisions – for more insights that will win you business.

B2B 192
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Differences Between Selling to Women vs. Men (Yes, Gender is a Factor)

Zoominfo

But that’s the B2C space,” you might be thinking. “In Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! Note: We did this study before our acquisition and ZoomInfo re-brand. In B2B sales, isn’t it all the same?

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Trust and the Rise of the Transparent Seller

Sales and Marketing Management

Author: Todd Caponi Every year, Gallup publishes a study focused on the most and least trusted professions. In the 24 years since, reviews and feedback have permeated every meaningful purchase we make, from the products we buy, the experiences we select (restaurants, hotels, even Uber rides) and the apps we download.

Lead Rank 179
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Tactics To Help You Meet Your 2020 Sales Goals

Sales and Marketing Management

It’s not just B2C companies that are selling directly from their websites, on Amazon or through affiliate relationships. Before B2B customers and prospects contact you, they will do their research, seeking out content they can download and watch at their convenience. Share links to your company’s latest case study with your prospects.

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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 246
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Mood of the B2B Buyer Report

Trinity Perspectives

I’m delighted to announce the results of the inaugural Mood of the B2B Buyer study for 2018, conducted by the team at Trinity. The study focused on: Trigger events for buying decisions. Download your copy now to uncover some of the surprising data about the true preferences of B2B executives.

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