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4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

Deadlines to meet end-of-year sales and marketing goals are approaching quickly. That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. Forget B2B or B2C.

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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

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How AI Helps With Sales Prospecting

Hubspot Sales

85% of salespeople using AI/automation agree it makes their prospecting efforts more effective. As prospecting is an extremely critical step in the sales process , adopting AI to help with your processes is worth considering. Read on to learn more about using AI for sales prospecting and specific use cases for generative AI.

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Aurea Software Revives InsideSales Brand, Retires XANT

InsideSales.com

AUSTIN, TEXAS (PRWEB) OCTOBER 04, 2021 — Aurea Software, Inc. , the ”Netflix of business software,” today announced a major branding update that will return the recently acquired XANT to its widely recognized and respected original name: InsideSales. InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Inbound prospecting relies on marketing efforts to drive action or engagement from prospects.

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10 Prospecting Tactics to Boost Your Sales and Close More Deals

Crunchbase

Prospecting is the process of researching and pursuing potential customers for your business. It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Inbound prospecting relies on marketing efforts to drive action or engagement from prospects.

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What is Guided Selling & How Does it Work? 5 Best Software Tools

Hubspot Sales

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. More importantly, how can you deploy this practice at scale to help reach more customers and increase overall sales?