Costello

OCTOBER 30, 2018

As a sales manager at Axial, I realized how important case studies are in the sales process. It was this first-hand experience that inspired Julian to found SuccessKit , a content management platform designed specifically to help B2B sales teams generate and deliver content to their prospects.

Case Study 49

Case Study Study Sales Process Conversion 49

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing. .

Epiphany 138

Epiphany Industry Follow-up Case Study 138

Zoominfo

JUNE 10, 2018

Yet, as we explained in a recent blog post , there are many tips and tricks sales reps can use to bypass common objections during the sales cycle. Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. If your prospect seems hesitant, ask questions of your own to get them talking.

Objections 239

Objections Case Study Face-to-face Study 239

Partners in Excellence

OCTOBER 30, 2020

It’s customers prospecting–looking for solutions to their problems. But customers have an analog to what we do in prospecting. They find (or try to find) our company websites–reading articles, case studies, even product pages. Customers prospect very differently than sales people do.

Outsourcing Services 106

Outsourcing Services Prospecting Customer Harvest 106

Zoominfo

NOVEMBER 20, 2019

The best way to create the kind of value proposition your prospect is looking for is by addressing a need. And that’s not what your prospect is looking for. The first is making the problem real and vivid in the prospect’s mind. Let’s talk about what value is – and what value isn’t. 300,000 minus $30,000). That’s not value.

B2B 187

B2B Prospecting Case Study Scale 187

PandaDoc

DECEMBER 19, 2022

Sales prospecting acts as the first stage in the sales process. In many cases, just initiating the first contact doesn’t deliver any business growth. And poorly managed prospecting lists will result in seller fatigue. B2B sales prospecting in a nutshell. Sales leads vs. prospects vs. customers.

Ideal Customer Profile 98

Ideal Customer Profile B2B Prospecting Top of Funnel 98

Zoominfo

AUGUST 20, 2019

Blogging is one of the most effective ways to build brand awareness. It can create a foundation for engagement with current customers and prospects. But coming up with good blog post ideas can be challenging. Here are 50 business blog ideas to help you fall back in love with blog writing.

Epiphany 100

Epiphany Scale Industry Account Based Marketing 100

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

BuzzBoard

MARCH 28, 2024

The most effective salespeople are those who listen to their prospects and offer solutions that not only resolve their challenges but also propel their business goals. Prospects tend to choose agencies that exhibit a comprehensive understanding of their business landscape and can translate digital strategies into measurable results.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

MTD Sales Training

JUNE 4, 2019

How many times do you ‘hold something back’ so you can surprise the prospect with that little extra to encourage them to buy? We sometimes cause ourselves problems here, because the prospect may be wondering what else might you be holding back, and have they really got everything they could from you? Happy Selling! Sean McPheat.

Case Study 255

Case Study How To Discount Decision Maker 255

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. When the prospect is ready to buy, your sales team carries them over the finish line to close the deal. Read several blog posts? What is Lead Generation Marketing?

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Apptivo

MAY 16, 2023

From seeds to success: Journey of leads and prospects in sales 2. What is a prospect? Lead Vs Prospect: what’s the difference? Where are prospects and leads in the funnel? How to turn a lead into a prospect? Let’s take a stroll through the sales garden, examining the subtle differences between leads and prospects.

Lead Rank 52

Lead Rank Sales Qualified Lead Marketing Qualified Lead Lead Scoring 52

Sales and Marketing Management

SEPTEMBER 8, 2018

After a week, a new email is being delivered, showcasing the best links, blog posts and case studies of your brand. Offer them a case study that proves something that’s relevant to them. Here’s a sequence example that you should study. Day 2 – Case Study. Day 3 – Best Resources and Posts.

Case Study 237

Case Study Discount Webinar Metrics How To 237

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.). The B2B sales funnel depicts how prospective customers move through the buying process in stages. Let’s start with that dream customer.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Sales Hacker

MAY 22, 2020

Looking for a prospecting email template you can easily personalize and that works for almost any situation? That’s key, because as you and I both know, if you’re sending a prospecting email to just one prospect, you might be able to write an email so personal that the recipient may mistake you for a childhood friend.

Prospecting 109

Prospecting Scale Case Study Top of Funnel 109

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. These are just a few small business digital marketing case studies that reinforce this point.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists! Topics: Prospecting. Sales Hacker.

Top of Funnel 79

Top of Funnel Webinar Metrics Hubspot Cold Calling 79

Pipeline

APRIL 1, 2024

As it brings prospects already interested in your product, the chances of conversions are much higher than outbound leads. Improve your content marketing with valuable and informative blogs, white papers, and e-books. Opt for logistics pipeline software with features to find and target the right prospects in seconds.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

MTD Sales Training

JANUARY 20, 2017

This blog post is not going to cover how to handle objections, instead we are going to cover the underlying reasons why prospects don’t buy from you. Objections are, after all, just reasons and points that your salespeople need answer to satisfy the prospect that your product does the job. I mean, come on! Happy Selling!

Prospecting 120

Prospecting Decision Maker Face-to-face Case Study 120

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. The reason for these staggering results is simple: Prospects trust the opinions of people they know. Trust is the foundation of any successful deal.

Case Study 244

Case Study Referrals B2B Social Media 244

Sales Hacker

JULY 8, 2022

When the prospect reconsiders their needs, you’re positioned to be the first choice. Bonus: At the end of this article I’ll cover how to automatically route prospects into your nurture sequence using triggers. The resources we reference are generally not from our own blog, but third parties that corroborate our approach.

Prospecting 84

Prospecting How To Segment Ideal Customer Profile 84

Zoominfo

APRIL 23, 2019

Prospects respond much more warmly if they feel like you have ample expertise in serving clients just like them. By focusing your efforts on prospects that match this persona instead of wasting time trying to sell your services to anyone and everyone, advisors will see much a much higher return on their outreach initiatives.

Buyer Persona 145

Buyer Persona Social Media Marketing Case Study 145

Zoominfo

AUGUST 11, 2020

An ideal client profile should inform teams about potential clients that would make good prospects, as well as which ones aren’t. That is, they should be determined using interviews, case studies, and research on past and current clients. Studying your past closed-won/lost deals can help you visualize your ideal customer.

Ideal Customer Profile 246

Ideal Customer Profile Account Based Marketing Buyer Persona Top of Funnel 246

Marc Wayshak

JANUARY 26, 2023

You can go on YouTube and find lots of tutorials about closing sales by convincing your lemming of a prospect to buy from you with a hardcore close. Prospects today are smart. Instead, focus on taking each prospect through a process that centers on what matters most to them. But it’s just not the way sales works anymore.

Closing 102

Closing Case Study Face-to-face Study 102

Apptivo

JULY 6, 2023

Sales prospecting can makе or brеak a businеss’ succеss. In this ultimatе guidе, we’ll takе a closеr look at salеs prospеcting, its importancе, and the strategies and tеchniquеs that can bе usеd to create an effective sales prospecting plan. What is Sales Prospecting? The Importance of Sales Prospecting 3.

Prospecting 52

Prospecting Ideal Customer Profile Sales Qualified Lead CRM 52

Zoominfo

FEBRUARY 25, 2021

The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Read on to get the ins and outs of attracting prospects (and converting them into customers) with a step-by-step webinar formula. Dig into your buyer personas to discover what prospects want from you. What Is a Webinar Funnel?

Top of Funnel 208

Top of Funnel Webinar Metrics Funnel Social Media 208

Lead411

FEBRUARY 8, 2024

Understanding Cold Call Objections: Before diving into strategies for overcoming objections, it’s crucial to understand why prospects raise objections in the first place. Building Rapport and Trust: One of the most powerful ways to overcome objections is by building rapport and trust with your prospects.

Cold Calling 97

Cold Calling Objections Case Study Call-back 97

Crunchbase

JUNE 7, 2023

As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. A particularly strong fit is a good reason to prioritize that prospect during outreach.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Lead Scoring Buyer Intent 52

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. B2B Vlogging: As we discussed in a previous post, B2B blogging is an effective way to drive organic traffic to your website, engage potential buyers, and generate high-quality leads for your sales team.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

MTD Sales Training

JANUARY 28, 2020

You will no doubt have been in the position where you’ve been discussing purchase opportunities with your prospect and the subject of your competitors comes up. 4) Use case studies to show your value to others, so they can see your value to them. MTD Sales Training | Sales Blog. Should you try to by-pass the issue?

Competition 375

Competition Sales Meeting Meeting How To 375

SBI

SEPTEMBER 22, 2019

Cirrus Insight is a solution salespeople will actually use because it makes it easier to do their job – which is to prospect, follow-up, develop, and close deals. Resources All Blog Article Case Studies Industry News Interview Podcasts Video Video Reviews. Prospect Engagement. Prospect Engagement.

Video 101

Video Case Study SalesForce Study 101

Zoominfo

FEBRUARY 5, 2021

Your digital-savvy B2B prospect is researching the product they think they need. Hopefully, they’re on your website, digesting your blog posts, videos, and case studies.) The B2B sales funnel depicts how prospective customers move through the buying process in stages. Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Smart Calling

MAY 23, 2019

One myth that has been around for a long time, is that the first prospecting call should be to just set the appointment. You’ll hear how and why, and a case study makeover of one rep’s former approach, and the modified, more effective strategy and tactics, which you can model too. Nothing more. Listen Here.

Objections 51

Objections Prospecting Case Study Study 51

Sales Hacker

MARCH 8, 2024

What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. Stuck trying to engage a prospect? Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. Early-bird tickets expire next week. Efficiency.

Lead Rank 93

Lead Rank Referrals Lead Scoring Ideal Customer Profile 93

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. Keep reading for our favorite event marketing blog posts! In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%).

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

LeadFuze

JULY 3, 2023

In this post, we’ll delve into strategies such as identifying customer pain points, tailoring solutions based on these needs, and leveraging real-world examples through case studies and proven success stories. We’re like a tailor, but instead of sewing clothes, we sew together the perfect sales prospecting strategy.

Lead Rank 52

Lead Rank Lead Scoring Webinar Metrics Case Study 52

Hubspot Sales

AUGUST 12, 2020

Inbound salespeople focus on their prospect's pain points, act as a trusted consultant, and adapt their sales process to the buyer journey. Lead with a helpful, customized prospecting message. Craft customized questions to uncover the prospect's pain. Buyers don’t want to be prospected, demoed, or closed.

Inbound 135

Inbound Top of Funnel Outsourcing Services Hiring 135