Book notes: No Forms. No Spam. No Cold Calls.
Sales 2.0
AUGUST 22, 2022
I’ve been reviewing some key books in sales and marketing to refresh my knowledge of some of the fundamentals to building world-class “revenue engines”. The second book I’m covering is No Forms. No Cold Calls , by Latané Conant. we then annoy them with a sequence of emails and finally a string of cold calls.
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