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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

If you’re in product marketing or product management, you’re likely familiar with the concept of user personas and buyer personas. However, user personas and buyer personas are distinctly different. Then the department heads have managers and staff reporting to them (user personas). So let’s dive in.

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17 Sales Training Games, Activities, & Ideas to Ramp Up Your Team

Hubspot Sales

There are nearly 15 million salespeople working in the United States, and they spend weeks or even months training for success in their role. Given the different responsibilities, industries, and team structures salespeople encounter, it’s hard to recommend a one-size-fits-all approach to sales training. Use a sales training template.

Hiring 143
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10 Sales training ideas that increase team readiness

BrainShark

Reps need to know A LOT to be at their best in front of buyers, but has your sales training strategy kept up with the times? Many organizations’ sales training has grown stale by relying on old-school tactics, like on-site boot camps and long-winded presentations, causing information overload for new reps.

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New Hire Training for Salespeople: The Ultimate Guide

Hubspot Sales

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). When you're creating a new-hire training plan, remember a few things : Keep your training plan personalized, because no two reps are the same. Pre-week training. Product Training.

Hiring 126
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What is an Outbound Call & How Do You Make Them Effectively?

Hubspot Sales

Embrace training and team resources. If you lead a sales team, don’t leave your agents empty-handed; give them the training and resources they need to be prepared to communicate with customers and prospects. It's also important to help them to continue learning even when their skills have surpassed basic training.

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The 30 best sales resources on the internet

Nutshell

Below are the 30 best online resources for sales professionals to sharpen their fundamental skills and learn some new tricks. Join hosts James Carbary and Jonathan Green as they teach listeners about buyer personas, sales and marketing alignment, and more. who has trained over 10,000 sales professionals in the U.S.

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How to Build a Sales Training Program & Evaluate Its Impact

BrainShark

Building and maintaining an effective sales training program is a difficult and continuous process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy. Lets you evaluate your training program’s impact on sales KPIs. How long will your training materials be?