Digital Buyer Persona: Unmasking Your Online Customer
SocialSellinator
JANUARY 4, 2024
Discover how a digital buyer persona revolutionizes marketing strategies, enhances customer engagement, and drives growth. Unlock your online audience now!
SocialSellinator
JANUARY 4, 2024
Discover how a digital buyer persona revolutionizes marketing strategies, enhances customer engagement, and drives growth. Unlock your online audience now!
Sales and Marketing Management
JANUARY 9, 2023
By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process. The post 10 Ways to Use Buyer Intent Data for B2B Sales Teams appeared first on Sales & Marketing Management.
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SalesFuel
APRIL 8, 2024
SalesFuel’s research shows one-third of sellers say their price being “too high” is the top objection they hear from buyers. But selling to today’s cost-conscious buyers requires a more focused approach. SalesFuel’s Voice of the B2B Buyer found that nearly 40% of buyers conducted online research on a B2B vendor/supplier.
Partners in Excellence
MARCH 6, 2024
Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? Likewise, they don’t need our “glamour list,” all the great logos and customers.
Speaker: Brian Carroll, CEO & Founder of markempa
Here’s the thing: we have more channels, content, and technology to reach potential customers. But connecting with and converting buyers has never been more challenging. That’s why all the automation tools, best practices, data analytics won’t help get better results until you master empathizing with your customers.
Force Management
MARCH 14, 2024
If you’re leading an organization that’s selling a solution, whether in an established market or a new vertical, you’re competing for your buyers’ attention. These organizations ensure that the entire customer-facing team understands how to communicate the value of their solution in a way that’s meaningful to the buyer’s needs and outcomes.
SBI
FEBRUARY 9, 2021
Customer References & Buyer Confidence. So many of these buying decision factors apply to B2B buyers. As Brent Adamson, Distinguished Vice President, Gartner has written about and presented on , all the sales motions that go on must ultimately help build buyer self-confidence in making the decision.
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Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.
Advertiser: ZoomInfo
How AI-powered analytics are leading to more intriguing and satisfying customer interactions. The growing demand among buyers for open marketing platforms that can support “BYOD” (bring your own data).
Advertiser: ZoomInfo
The fight to find new customers and retain existing ones is the biggest business challenge for many companies. Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.”
Advertiser: ZoomInfo
By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when.
Speaker: Jake Miller, Senior Product Marketing Manager, Allego
Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. This means that the old approach of blasting buyers with email-heavy, generic communications no longer works.
Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker
Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now. When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them? when engaging your potential buyer.
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Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. While buyers clamor for a seller-free experience, sales teams are left in the dark, bereft of crucial insights to their buyers’ progression.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
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