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How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]

Hubspot Sales

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. Buyers have an abundance to pick and choose from.". In 2022, many buyers don't trust sales. Let's dive in.

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The 5 Top Media for Cold Prospecting

Pointclear

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

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The Key to Account-Based Marketing Success

Zoominfo

It’s a scalable yet customized approach that places emphasis on the buyer experience. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. In fact, you’re 147% more likely to reach a prospect at the VP level if you use their direct phone number.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

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Prospectors’ Guide To Objection Handling – Part IV – “No Time” – Sales eXchange 164

The Pipeline

One of the easiest ways to dismiss Interruptions and to get the most out of Conditioned Responses , is by telling the caller that you are busy. Prospect: I’m really busy, can you call me back? Prospect: Call me Tuesday morning! Different Prospect: I’m sorry, but I am really busy right now. click dial tone].

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business. Be Aware of the Right Sales Tools and Best Practices.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

We’re seeing more meetings per closed-win and more buyer-side focus on how a product will immediately provide ROI. Sales enablement is the art of equipping your sales team with the things they need to articulate the value your product can bring to your prospect and their business.