Zoominfo

OCTOBER 22, 2021

At its most basic level, business development involves prospecting and lead generation. Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale. The confusion is understandable — both involve growing your business.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

Zoominfo

OCTOBER 5, 2021

With a quality data-driven strategy you can identify exactly how to approach target buyers. Without it your solution might not reach target buyers or even no buyers at all. By using quality contact data, assigning scores to segmented buyers based on certain criteria defines how they apply to the market.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Pointclear

MAY 12, 2011

How many times have you lost a piece of business because the buyer didn’t know who you were? Surprising fact, research shows that 70% of B2B buyers find their vendors, their vendors don’t find them.). It’s important to keep your market primed so that when it comes time to buy, these prospects reach out to you.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

Zoominfo

AUGUST 26, 2021

At its most basic level, business development involves prospecting and lead generation. Business development concerns everything your company does to expand its operations, from the collection of newly qualified leads (prospecting) to networking at scale. This can be particularly ruinous to early-stage startups.

Hiring 130

Hiring Sales Qualified Lead Buyer Persona Scale 130

No More Cold Calling

NOVEMBER 16, 2018

Sure, sometimes a well-served client will mention your company to another buyer, and your team will get a sale without any real effort. With a proven, disciplined referral system, your team will: Get meetings with qualified prospects with one call. Convert prospects to clients more than 50 percent of the time.

Scale 313

Scale Referrals Hiring Sales Qualified Lead 313

DiscoverOrg Sales

SEPTEMBER 26, 2017

Historically, we’ve been no exception (especially before we had datasets that covered our target buyers, sales and marketing departments). We’ll be pulling a subset of accounts out of this orchestration as an A/B test, so we can tell what impact ABE really has, compared to a traditional outbound prospecting method.

Account Based Marketing 307

Account Based Marketing Account Ideal Customer Profile Outbound 307

Zoominfo

MAY 31, 2022

It’s a scalable yet customized approach that places emphasis on the buyer experience. By targeting good-fit accounts, marketers can be sure that only the best and most sales-ready buyers enter their pipeline. Ensure optimal coverage Account coverage refers to your ability to penetrate a large number of key accounts.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Account Marketing 130

Zoominfo

AUGUST 4, 2021

You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. This allows you to connect with your prospects and build trust. The Hot Prospect.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

Zoominfo

OCTOBER 28, 2018

Both companies have access to the same demographic and firmographic prospect data—yet Company 123 also has access to technographic data. These technographics reveal the tools their prospects use, what they use them for, how long they’ve used them, and much more. 5 Ways Technographics Improve Sales Prospecting.

Data 177

Data Eloqua Buyer Persona Demographics 177

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas, and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

The Pipeline

APRIL 5, 2013

Buyers have become immune to the most often asked common questions, some may have been fresh the first time they were asked, but by the third time they were asked “if you could change one thing….?” The questions need to be provocative, spark the buyer to think, at times shock them into thinking.

Demand Generation 272

Demand Generation Demand Generation Targets Sales Qualified Lead Penetration 272

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Consider these statistics ( source ): 81.10% of those with access to technographic data say it helps them feel more prepared to talk to sales prospects. Technographic data is a critical advantage in a highly competitive marketplace.

Report 222

Report Data B2B Survey 222

Zoominfo

SEPTEMBER 15, 2021

You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers. This allows you to connect with your prospects and build trust. Be relatable.

Top of Funnel 100

Top of Funnel B2B Sales Qualified Lead Penetration 100

The Pipeline

OCTOBER 1, 2012

All the pundits tell us that in “today’s economy”, buyers are just too busy to deal with anything unless they deem it to be critical to their success. This is why many sellers have difficulty getting through, they fail to penetrate the “prove value to me” wall erected by prospects, and in effect they fail the BS test.

Penetration 257

Penetration Buyer Objections Intent 257

Sales and Marketing Management

FEBRUARY 22, 2021

We’ve now created four nurture streams (previously we had just one), segmenting prospects by job title and areas of interest as determined by our BDR team and through progressive profiling. This generated an uptick in prospects that downloaded our content and became leads for our BDR team to contact later.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Hubspot Sales

DECEMBER 9, 2020

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. It also takes critical thought and a firm grasp on a prospect's general circumstances.

Solutions Selling 135

Solutions Selling Retail Face-to-face Sales Methodology 135

Mereo

MARCH 18, 2021

As a base of growth, most companies want to retain existing revenue — securing their base buyers as a foundation for growth and building upon that by tapping into additional wallet share from the aforementioned buyers. These strategies can be approached in one of three ways: Organically create solutions.

Strategy 85

Strategy Penetration Ideal Customer Profile Google 85

SBI

NOVEMBER 10, 2020

Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Ensure your sales, marketing, and customer success teams have a realistic view of the experience your buyers have today. What insight or analytics can you offer to further your buyer’s goals and objectives?

Lead Rank 177

Lead Rank Lead Scoring Account Penetration 177

The Pipeline

MARCH 18, 2013

Last Monday I posted about the overlooked opportunity in that segment of buyers know as Status Quo , pundits and sellers alike commiserating each other about the difficulty of selling to a ready group of buyers, vs. taking orders from self-declared buyers. You can build the better mouse trap, Trap 2.0,

Sage 274

Sage Penetration Buyer Referrals 274

The Pipeline

APRIL 23, 2012

That is very few are complete sales people, meaning competent at all key elements of B2B sales, starting with lead gen and management, to prospecting, a thorough discovery process, presenting a winnable proposal, winning the deal, and then penetrating and maintaining the account. Inventory your skills, and make decisions.

Lead Gen 288

Lead Gen Penetration Top of Funnel Proposal 288

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

DiscoverOrg Sales

APRIL 16, 2019

Basically, corporate hierarchy lets you be a lot more strategic with your sales approach, penetrate the enterprise more broadly – and sell more. Because of its size, enterprise buyers perceive these sales as having a higher degree of perceived risk. Read it: Org Charts – A Sales Prospecting Gold Mine.

Enterprise 120

Enterprise Enterprise B2B Data 120

Zoominfo

OCTOBER 28, 2018

What happens when two companies have identified the same target audience and have access to the same demographic and firmographic prospect data? Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. What Are Technographics? As it turns out—a lot.

Data 100

Data Eloqua Buyer Persona Demographics 100

SBI Growth

SEPTEMBER 23, 2012

Product- or seller-centricity does not match today’s buyer. What buyers need your help with is if they’ve correctly diagnosed their issue in the first place. Sales can then do what they should be doing, which is selling, not prospecting. Reps must be able to social map an organization they are trying to penetrate.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Janek Performance Group

JULY 6, 2022

Buyers are inundated with sales reps who confirm the stereotype by talking fast, being pushy, and are not listening. It starts with the assumption that buyers have never been more informed. Recent studies support this hypothesis, according to Gartner , 77% of B2B buyers reported their last purchase was complex.

Sales Methodology 62

Sales Methodology Face-to-face Penetration Buyer 62

SBI Growth

JULY 30, 2013

Have you updated your buyer process maps (BPMs)? Conduct win/loss analysis, interview customers, adjust Buyer Process Maps (BPMs). Highlight the importance of social proximity; the connection distance in social media between prospects/customers and company contacts. How are you supporting the new “A” players in sales?

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. At traditional SaaS software sales organizations, you have your list of accounts, you have your buyer personas , and you’re trying to create opportunities,” Cooper said.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

The Pipeline

APRIL 16, 2012

Rather engage in a dialogue, they deliver a monologue with a few preplanned spots for buyer input. This unilateral – know-it all method is not only ineffective, but excludes the buyer in the worst way, and they limit your ability in a number of ways. or social versions of these unsocial sales approaches.

Penetration 279

Penetration Lead Rank Buyer Retention 279

Hubspot Sales

JULY 1, 2020

Do everything you can to help yourself anticipate how your prospect is going to negotiate. Based on your understanding of factors like the prospect's company, industry, and position, see if you can predict the angles they might approach the negotiation with. Have an idea of both your and your prospect's BATNA. Do your research.

Negotiation 131

Negotiation Strategy Decision Maker Scale 131

Highspot

AUGUST 31, 2021

For instance, if you adopted an outbound sales model, you would likely hire a large business development team to perform outreach to buyers and generate sales-qualified leads. Outbound sales: This model relies on salespeople to generate leaders, typically through prospecting techniques like cold calling or social selling.

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

Highspot

JANUARY 22, 2024

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximized Market Penetration Facilitates a systematic approach to reaching and capturing a larger share of the target market.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

It encompasses a set of strategic actions designed to position the offering in a way that resonates with the potential customers, creates differentiation, and ultimately drives successful market penetration. Maximized Market Penetration Facilitates a systematic approach to reaching and capturing a larger share of the target market.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Chorus.ai

NOVEMBER 10, 2020

It’s a bear market, and cash-strapped prospects will not part from their budgets easily. You can achieve this through a mix of improved prospect targeting, diligent attention to customer service, and a maintained focus on your existing business. There is less money to go around following the outbreak of COVID-19. Download the Ebook.

Maximizer 93

Maximizer Lead Rank Lead Scoring Customer 93

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. The goal is to target the right prospects, as well as bring them along the buyer’s journey.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Sales Hacker

JUNE 14, 2021

Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. Change Sephora’s buying behavior, increase margin growth, and penetrate the C-suite. Schneider had the right contacts.

Account Based Marketing 79

Account Based Marketing Top of Funnel Ideal Customer Profile Account 79

The Pipeline

AUGUST 16, 2011

A couple of months ago in the Pipeline, I published a piece called Long Live The Status Quo , which challenged the way most people look at buyers commonly referred to as being in Status Quo Zone. Selling be to understand which of the potential prospects “at rest”, could be Engaged with and thereby set in motion.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Hubspot Sales

JANUARY 9, 2018

Buyer personas. Keep in mind you might have different buyer personas for different products. Factor in your product’s price, total addressable market (TAM), market penetration, and resources (including your sales headcount and Marketing support). Identify 100 potential prospects and assign tiger team to each.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145