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Maximizing Motivation: Why Well-Intentioned Incentive Programs Don’t Work and How to Improve Them

Sales and Marketing Management

While on the surface, this incentive strategy had some validity, the results were not what the company predicted, or wanted. High-performing employees were frantically making calls, begging not to be nominated for this award. However, remember everyone needs an occasional pat on the back. The reasons are usually straightforward.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Check out this article published back in 2017: Marketing Qualified Leads Are Cool, But I’ll Take Product Qualified Leads Any Day. Many individuals avoid becoming MQLs because they know it often results in a barrage of emails, direct messages, calls, and texts.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. The secret sauce?

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TSE 1113: Leveraging Sales Incentive Data to Increase Performance and ROI

Sales Evangelist

Sales is equal parts art and science and one of the keys to success is leveraging sales incentive data to increase performance and ROI. Jason Atkins is the founder of 360 Insights, a software platform that enables large brands to execute all of their channel incentive strategies. Then align the incentives across the journey.

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Re-engaging Lost Leads: A Simple Guide

Hubspot Sales

Although some leads are lost because they truly aren’t interested, some can be gained back because, maybe, they simply needed more time to think, or you weren’t serving them the right content. Offer incentives. For example, if you always send emails, consider placing a phone call or sending a letter to their place of work.

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6 Surefire Strategies for Virtual Sales Training at Scale

Allego

We invited two industry experts to address the challenges and opportunities of virtual sales training in our recent webinar, Progressing the Pipeline: How to Enable Virtual Sales Training at Scale , hosted by SMM Connect. “We may push out a video to watch beforehand versus playing it over a webinar,” Mericle said.

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Are You Using Your Sales Performance Data Effectively?

Xactly

It might be tempting to assess sales reps based on the number of calls they make or the length of those calls. But if none of those calls turn into a closed deal, your reps aren’t really as successful as it seems. View Webinar. Drive Strategy with Sales Performance Data. Sales Capacity Planning.

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