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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.

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5 Core Lead Management Features Your CRM Needs

SugarCRM

In this blog post, we’ll touch on the key features of lead management within a CRM. Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization.

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Here’s What Every Business Should Know about Multi-Channel Sales Management

Cincom Smart Selling

In many ways, managing multiple sales channels is like climbing that mountain—it looks easy until you really get into the process, and then the challenges and difficulties become all too apparent. If you currently manage a multi-channel operation, you know how naïve this statement sounds. You Need Channel Management.

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Market & Sales Intelligence — Why Both are Essential for Sales Teams

Zoominfo

Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. When sales teams adapt lead intelligence to selling strategies, they gain better perspectives of ideal target customers. If they’re a good fit, this is when lead intelligence really shines.

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How to Create an Effective Sales and Marketing Plan

Highspot

It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Place: Distribution channels and logistics.

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How to Create an Effective Sales and Marketing Plan

Highspot

It aims to build and maintain the brand, nurture leads, and create favorable conditions for sales. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI. Place: Distribution channels and logistics.