Campaigns Marketing Outbound Territories 
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading!
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Sales and Marketing Management
AUGUST 21, 2020
So it’s obviously popular with consumers, but why should marketers be considering SMS programs in addition to email and mobile push? I’m sure I don’t need to convince many marketers on the importance of SMS — nearly all of us use it every day. This means that if you would like to send SMS campaigns in both the U.S. and the U.K.,
Zoominfo
JANUARY 27, 2022
To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.
DiscoverOrg Sales
FEBRUARY 13, 2019
The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).
Close.io
SEPTEMBER 19, 2019
No joke, we’ve spoken to CEOs who want to make money on outbound prospecting in 90 days, but when asked how long their sales cycle is, they answer “four to six months.” For example, if their market is commoditizing, what’s the company’s plan to adapt? It’s not like testing a new marketing app. Let’s break it down. Reduce churn.
Emissary
NOVEMBER 4, 2021
This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers.
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