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What Successful Cold Email Campaigns Have in Common

Sales and Marketing Management

Author: Ryan Myers Landing sales meetings from a cold email exchange takes persistence and a data-driven approach to crafting the right messages and responses. The more emails are being opened, the higher your chance landing a meeting from them. Of those, the open rate was a whopping 45 percent.

Campaigns 174
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3 Secrets to Setting Sales Meetings with the C-Suite

Sales and Marketing Management

Author: Mike Schultz, President, RAIN Group Breaking through and setting sales meetings with C-suite buyers is tough. They’re off-the-charts busy, bombarded with sales messages, and gatekeepers keep them well insulated. Yet, many sellers are successful in breaking through and setting initial sales meetings with the C-suite.

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Sales Prospecting Tools that Will ROCK Your World

Vengreso

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. What is Sales Prospecting?

Tools 132
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Sales Prospecting Success: 4 Steps to Creating New Conversations

Highspot

If you’re just getting started with developing a prospection motion, you might be wondering how to get your buyer’s attention and create conversations with them. In other words, you need an Attraction Campaign. An Attraction Campaign is not a marketing campaign. You got a meeting!

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group.

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7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns

Sales Hacker

But long before I was building high performing sales campaigns, I was learning about authentic connection through southern cooking. Since then, I’ve been obsessed with the customer journey, humanizing the sales process, and providing the customer with a little extra. strategies of creating a winning sales campaign.

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A Salesperson's Wishes from Marketing

Pointclear

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. “So, So, what do you want from Marketing?” I keep hearing that I have to increase sales activity to increase sales. We want qualified leads.”.

Marketing 221