Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo.
Zoominfo
APRIL 30, 2021
“In March 2020, live events were canceled overnight. Lessons learned from virtual events “Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. But are virtual events actually worthwhile?
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Cience
MAY 1, 2020
It’s true that small- and mid-sized companies may experience more difficulties than enterprises and big corporations, partly owing to the lack of large cash reserves and the ability to withstand tumult. Events cancellations. For instance, cancellation of events due to the Coronavirus outbreak can be used as a reference point.
Cincom Smart Selling
MAY 14, 2020
During tough times, responsible corporate leaders will do anything they can to seek help for their enterprises. Nearly 7,000 blood drives have been cancelled due to COVID-19, and this assistance from Anheuser-Busch could not come at a better time. Companies are the same. No one can criticize them for that.
Sales Hacker
MARCH 22, 2018
You tend to avoid unnecessary friction with a simple, “You can cancel anytime!”. Thus it’s crucial to always create open channels for your prospects to get back to you. Instead of copy-pasting the same data across multiple channels, focus on bringing that process down to a click. A simple nudge like, “Tell me more.”
Hubspot Sales
MAY 15, 2020
Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies. If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans.
Cincom Smart Selling
MAY 14, 2020
During tough times, responsible corporate leaders will do anything they can to seek help for their enterprises. Nearly 7,000 blood drives have been cancelled due to COVID-19, and this assistance from Anheuser-Busch could not come at a better time. Companies are the same. No one can criticize them for that.
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