BuzzBoard

FEBRUARY 23, 2024

As sales professionals catering primarily to small and local businesses, it’s paramount to understand the unique digital marketing needs of these enterprises. Thus, digital marketing goes beyond merely having an online presence; it’s about using digital channels to understand customer behavior and provide personalized experiences.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

Pipeliner

DECEMBER 22, 2020

All you need to know is the channels of communication for making the most out of your marketing campaigns. Pitching large enterprises while meeting your business goals needs a comprehensive marketing strategy. Yes, this is the quickest and most effective communication and data transmission channel? Can’t resist knowing how?

Email Marketing 98

Email Marketing B2B Marketing Case Study 98

Alice Heiman

FEBRUARY 13, 2024

This included optimizing the company’s website for SEO, engaging in social selling, and rebranding Challenger as an innovative tech company, thereby widening its appeal to include SMB and mid-market customers alongside its enterprise clientele. Strategic Sales Team Restructuring Harris didn’t stop at marketing transformations.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Targets Demand Generation 75

Zoominfo

MARCH 4, 2021

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Source: Campaign Monitor. Stage 3: Active Customers and Subscribers.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

BuzzBoard

FEBRUARY 27, 2024

Your database should comprise potential businesses that need your services, gleaned from a variety of channels such as online directories, social networking platforms, and local business groups. Case Studies on Effective Prospecting for Small Businesses The art of prospecting plays a pivotal role in the digital marketing panorama.

Lead Rank 52

Lead Rank Lead Scoring Leads Marketing Qualified Lead 52

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. But there’s a problem: Most SMBs and enterprises are risk-averse or crave process – or both.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

BuzzBoard

FEBRUARY 28, 2024

Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. These cases underscore the potential of digital marketing in attracting new customers and fostering business growth. For more comprehensive case studies on leveraging digital marketing to expand your customer base, click this link.

Small Business 52

Small Business Small Business Marketing Social Media 52

Janek Performance Group

JANUARY 23, 2023

It was rollercoaster of a year last year for enterprise sales: It’s not how we start in January but how we finish in December that counts. This article explores how enterprise telecom sales reps can organize their next 90 days to make an impact and deliver on quota. Every enterprise began the year with ambitious goals.

Telecommunications 62

Telecommunications Enterprise Enterprise Decision Maker 62

BuzzBoard

JANUARY 11, 2024

Recognizing Small Business Dynamics Small businesses operate differently from larger enterprises. Testimonials and case studies that resonate with the target audience can be powerful tools in demonstrating the efficacy of hyper-personalized content. Local Success Stories Highlight success stories from similar local businesses.

Marketing 52

Marketing Small Business Small Business Scale 52

BuzzBoard

FEBRUARY 28, 2024

Case Study: The Growth Journey of a Small Marketing Agency Through Client Loyalty and Advocacy The challenge of cultivating strong client relationships for smaller scale enterprises, such as small digital agencies, is a crucial aspect of business development. This agency’s success hinged on nurturing a loyal client base.

Loyalty 52

Loyalty Outsourcing Services Scale Lead Rank 52

Alice Heiman

OCTOBER 26, 2022

who is a case study in drinking your own champagne. Watch the podcast below or on our YouTube channel. 40:31] … the enterprise is not that person you’re talking to, it’s this big dynamic beast that’s going to reorg once a year. [41:19] My next guest is Chris Beall, CEO of ConnectAndSell, Inc.

Cold Calling 80

Cold Calling Case Study Software Software 80

BuzzBoard

FEBRUARY 23, 2024

For these enterprises, an efficacious digital marketing plan is crucial for growth. Particular digital marketing strategies, such as localized SEO and targeted social media campaigns, can help level the competitive field for smaller enterprises. Their case studies offer a detailed analysis of their success.

Marketing 52

Marketing Small Business Small Business Social Media 52

BuzzBoard

MARCH 28, 2024

Yet, many continue to underutilize a crucial channel- video marketing for local businesses. How a Digital Agency Can Enhance Video Marketing Strategies In the burgeoning digital landscape of today, the importance of a digital agency, particularly in augmenting video marketing tactics for local enterprises, is unassailable. The result?

Benefit 52

Benefit Video Marketing Promotion 52

Crunchbase

MARCH 1, 2023

They’re launching sales podcasts, YouTube channels and startups of their own. Sharma has been featured in dozens of podcasts, publications and speaking events, including the Nathan Latka podcast and the Founder Institute YouTube channel. Full methodology details are available at the end of this article. In 2021, she closed $3.3

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Showpad

OCTOBER 27, 2021

Once upon a time, buyers wanted calls, emails, and perhaps a little facetime in the enterprise space. Video was a channel, but never the channel. The channel exploded. Why do they prefer video over other channels? That’s huge for sales reps, especially enterprise sellers. Not so much. Video provides context.

Video 52

Video Face-to-face Channels Call-back 52

Hubspot Sales

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. Pricing: Free; Standard, $5 per user/month if billed annually; Premium, $10 per user/month if billed annually; Enterprise, $17.50

Lead Rank 99

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 99

Zoominfo

MAY 20, 2021

In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

SBI

DECEMBER 14, 2021

With the combined solution, revenue teams will now know if a buyer is actively reviewing case studies, value calculators, and presentation materials, even sharing them with multiple other stakeholders (who are now also engaging).

Top of Funnel 140

Top of Funnel Lead Rank Forecasting Lead Scoring 140

Zoominfo

JANUARY 18, 2021

CRM is the fastest-growing enterprise application software category for a reason — it works. This provides sales and marketing teams with clear visibility of every opportunity or lead, with the ability to manage inquiries across channels. This is where CRM systems come into play. Need more convincing?

CRM 100

CRM Ideal Customer Profile Data Strategy 100

Highspot

JANUARY 22, 2024

Avoids wasted efforts on marketing channels or strategies that do not align with the target market. Enables organizations of any size (from startup to enterprise) to respond swiftly to changing market dynamics and customer demands. Efficient Resource Utilization Optimizes the allocation of resources such as time, budget, and manpower.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Avoids wasted efforts on marketing channels or strategies that do not align with the target market. Enables organizations of any size (from startup to enterprise) to respond swiftly to changing market dynamics and customer demands. Efficient Resource Utilization Optimizes the allocation of resources such as time, budget, and manpower.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

BuzzBoard

MARCH 23, 2024

Techniques and Strategies for Enhancing Business Presence Using Local SEO Listings Optimizing local SEO listings can serve as a strategic tool for enhancing the business presence of small and local enterprises. An effective strategy involves ensuring uniform Name, Address, Phone (NAP) details across all channels.

Lead Rank 52

Lead Rank Lead Scoring Ideal Customer Profile Google 52

BuzzBoard

MARCH 7, 2024

An example of this can be seen when businesses invest their time and resources into the wrong marketing channels, often leading to less than desirable results, which can be avoided through customized approaches. Studying these marketing success stories can equip marketers with the tools to mimic and adapt these winning strategies.

Case Study 52

Case Study Small Business Small Business Study 52

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone.

Segment 219

Segment Email Marketing Marketing Buyer Persona 219

Pipeliner

MARCH 9, 2020

Trade shows provide an excellent channel for marketing and selling your products. When you’re selling to other enterprises in the form of B2B products, you need to craft messages that highlight the organizational value these products entail. After all, as a local enterprise, your focus is not solely on selling.

Trade Show 78

Trade Show Case Study Constant Contact Enterprise 78

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. Place: Distribution channels and logistics. Marketing Budget Allocation of budget for each marketing activity and channel. Content creation and distribution strategy.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. It‘s where a buyer initially becomes aware of your brand, typically through some kind of inbound marketing channel like a blog post (you know, like this one). Awareness . Image Source ).

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Hubspot Sales

JULY 17, 2019

A well-targeted case study or timely blog post can give a champion prospect what they need to convince a wary executive. To make sure you’re making the most of your best use cases, track usage in your CRM and use that data to identify and reach out to potential case study or blog feature customers. Zoho Analytics.

Top of Funnel 76

Top of Funnel Hubspot Face-to-face Software 76

Vengreso

AUGUST 1, 2023

One such compelling story of metamorphosis comes from Vengreso, which has impressively transitioned from a sales training firm into an influential Software as a Service (SaaS) technology enterprise. Vengreso's transformation from sales training firm to influential SaaS enterprise is a testament to business evolution.

Training 40

Training Lead Rank Pivotal Hiring 40

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. This is particularly important for organizations with only one or two offerings that serve both small businesses and enterprises. It’s a guaranteed ROI booster — but, that’s only if you do it correctly.

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Allbound

SEPTEMBER 12, 2018

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Only the largest enterprise programs (Salesforce, HubSpot, and PayPal) have partner fees. Take Slack, for example.

Commission 112

Commission Referrals Hubspot Marketo 112

Gong.io

NOVEMBER 7, 2022

Enterprise sales are a different beast than small to medium-sized business (SMB) transactions. A complex or enterprise sale is a high-value deal that involves multiple decision-makers and a lengthy process. Research your prospect’s company on other channels, like Facebook and Twitter. What is a complex sale? .

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

SBI

FEBRUARY 27, 2018

Matching CRM opportunity record information to available references and content to “spoon feed” the best, most relevant assets (whether ‘live’ reference calls or ‘static’ like a written case study) for salespeople to utilize when and where they need them. New channel ramp up time cut in half. Peer Success Stories.

Sales Cycle 139

Sales Cycle Customer ROI Scale 139

SBI

JANUARY 14, 2020

22+ sessions – including break-out sessions, panels and case studies focused on upskilling sellers, maximizing productivity, succeeding with technology and more. Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Account Planning.

Sales Enablement 86

Sales Enablement Webinar Metrics Face-to-face SAP 86

LeadFuze

SEPTEMBER 30, 2023

A key component of successful sales execution involves analyzing prospect’s activity data sets gathered through different channels such as social media interactions or website visits. Case Studies and Success Stories Let’s explore some success stories where AI has revolutionized sales outreach.

Scale 52

Scale How To Lead Rank Marketo 52