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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Customer relationship management, or CRM, as we all know it, is about making sure the customer is at the center of everything you do. In today’s consumer-focused milieu, your CRM should be one of your tech stack’s MVPs. CRM applications can be used for more than just the recording of customer touch points.

CRM 100
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5 Things Your Sales Reps Are Complaining About

Sales and Marketing Management

From manual CRM updates, to uninspired training programs or hard-to-find content, the more roadblocks to seamless sales, the more staff becomes demoralized. That, in turn, leads to greater sales rep churn. Unfortunately, within traditional CRM applications, inputting this information is a necessary evil.

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The Art of Sales Negotiation: Close More Deals

Highspot

Build on Success Stories: Share success stories or case studies that resonate with the prospect’s situation. While it may result in a lost sale, this negotiation tactic will help you preserve your integrity, create less headaches and churn, and set the stage for future opportunities.

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The price is too high – How to handle price objection in sales (with examples)

Salesmate

If you don’t resolve the problem, you might see an increase in the customer churn rate as well as face difficulty in reaching this year’s revenue goal. Share case studies of a satisfied customer. Create case studies and share them with your potential prospects. So, do you want to give it a second thought?

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Make sure your reps have access to your full array of customer testimonials, social proof articles, and case studies. Almost any kind of company will benefit from a robust CRM, particularly because it can provide a foundation for other sales enablement tools. Have your top performers Share Best Practices in Sales.

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How to Create an Ideal Customer Profile (ICP)

Zoominfo

Better-fit prospects and opportunities won turn into better-fit customers who have a lower churn rate Increased closed-won deals — those entering the pipeline are more likely to have the budget, interest, and talent needed for your product to have value. Export opportunity data from your CRM and append account information as needed.

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How to build a sales enablement strategy

PandaDoc

Typical types of content involved in a sales enablement strategy include case studies, testimonials, product sheets, messaging guides, articles, email templates, ebooks, reports, and whitepapers. For example, tasking a new sales agent with sending a customer quote together with a CRM alert.