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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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What’s the Best Way to Convince a Local Business Client to Implement Social Media Marketing?

BuzzBoard

It serves as a two-way communication channel, providing businesses with a method to reach their audience and valuable insight into their customer base. Twitter, a fast-paced platform rich with information, is an ideal tool for local businesses to share important news, announce special offers, or disseminate latest updates.

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How to Measure Sales Fitness

Sales and Marketing Management

With all these new tools making a salesperson’s job easier, there’s no excuse for your sales team not to excel. Salespeople should use this time well and understand that after that first meeting, the phone and web will likely become the primary communication channels due to the limited time constraints of those involved.

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4 Tips for Selling to the Social Savvy Buyer

Zoominfo

TechnologyAdvice: Allows users to perform side-by-side comparisons of solutions within a particular category. This concept extends beyond review sites to social channels. To get started, invest in a social media management tool, track your competitor’s profiles, and monitor branded hashtags. Enter, social listening.

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Homegrown Partner Portals vs. PRM: Here’s What You Need to Consider

Allbound

Whether you’re considering a homegrown portal or a cloud-based, next-generation PRM, you’re doing an amazing thing for your channel partners. A partner portal is the best way to onboard, educate and equip them for success. A good PRM has ensured its tools are completely synchronized, creating the ease-of-use partners need.

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When an Email Marketing Tool Isn’t Enough

SugarCRM

Nowadays, traditional email marketing tools are adopting more features to try to appear as more fully-fledged automation tools. That said, those watered-down tools are still limited in sophistication and functionality, despite their facade of doing more. Today’s B2B buyer likes to be educated.

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How to More Effectively Differentiate from the Competition?

The ROI Guy

Move beyond price comparisons, to quantify the total cost of ownership (TCO) savings from competitive offerings? This is exactly what Commvault did for their Hyperscale backup solution, working with Alinean to develop the Backup TCO Assessment tool. Quantify what these business value advantages could mean?