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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

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The Ultimate B2B Marketing Infographic to Leveraging Account Intelligence

Emissary

Check out the B2B marketing infographic below for a guide to how account intelligence can drive enterprise B2B marketing success. Selling tech to enterprise and having the right marketing approach can be a struggle. Additionally, choosing the right delivery channels is vital to maximizing your impact.

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Key Elements of a Digital Marketing Plan for Local Businesses

BuzzBoard

Understanding the Importance of Positioning my Digital Marketing Agency for Small Businesses Digital marketing agencies are uniquely positioned to fuel the growth of small and local businesses. The success of any digital marketing campaign hinges on a meticulously devised plan.

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Account Based Marketing for Lead Development Quality, Not Quantity

Sales and Marketing Management

Author: Senraj Soundar, ConnectLeader Founder and CEO ABM – account based marketing – is the most-talked-about strategy right now in the B2B world. According to Forbes: 80% of marketers measuring ROI say that ABM outperforms other marketing investments. So, choose your channels wisely. Yet, ABM has been around forever. “I

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises. Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient.

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How Digital Marketing Agencies Can Improve SMB Customer Acquisition Efforts

BuzzBoard

Undoubtedly, as a market segment, small and medium-sized businesses (SMBs) hold tremendous potential, as they have come to recognize that a robust digital presence is indispensable in order to survive. As a result, the role of digital marketing agencies has become increasingly crucial in helping SMBs maneuver in this complex terrain.

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Achieving Excellence in Enterprise Sales with a Cross-Functional Mindset with Reid Oliver

Mindtickle

On the most recent episode of Ready, Set, Sell , our guest Reid Oliver shared his tips on finding cross-functional alignment to achieve excellence in enterprise sales. As the enterprise sales director at Splunk, Reid has found a few different leadership strategies that work for him and his team.