Zoominfo

JUNE 28, 2023

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Allego

MAY 26, 2022

Channel sales are in the spotlight. Supply chain issues, global competition, workforce shortages, and rising customer expectations have pushed companies to look to partner ecosystems for solutions. Nancy was recently named to the CRN Women of the Channel list for 2022. Channel Partner Enablement Q&A With Nancy Sperry.

Channels 62

Channels Top of Funnel Lead Rank Face-to-face 62

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Sales Hacker

OCTOBER 20, 2023

Sellers are responsible for educating their buyers digitally through multiple channels. Here is how to think about ownership and process: Ownership Who should take ownership for the creation process and content that the sales team uses – marketing or sales? Sales teams understand the pains and needs of the customer.

Hiring 105

Hiring Marketing How To Intent Data 105

SBI Growth

NOVEMBER 27, 2013

The buzz around the water cooler is that marketing botched it from the get-go. As the marketing leader, you play a pivotal role in bringing the new offering to market. Unfortunately, most marketing leaders don’t know or under-estimate what’s involved. Are their new markets to enter? So do careers.

Ideal Customer Profile 288

Ideal Customer Profile Demand Generation Agencies Marketing Demand Generation 288

Alice Heiman

NOVEMBER 21, 2023

When investors are leaning on you to get “New Logos” you can lose sight of customer success and it can change or damage your culture. For Tom Lavery at Jiminny, compromising on customer success or culture were not options. His entire team is focused on customer success because of his strong culture.

Hiring 84

Hiring Customer Referrals Face-to-face 84

Sales and Marketing Management

SEPTEMBER 7, 2020

Author: TJ Macke For marketers, obsessing over outbound strategies isn’t necessarily a bad thing. You may notice that your campaigns move too quickly or slowly, indicating that your marketing team has become distracted. Yes, speed can be important, but rapid, erratic pivoting can lead to confusing messaging and conflicting verbiage.

Outbound 177

Outbound Marketing Ideal Customer Profile Campaigns 177

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 76

Paid Content Webinar Metrics Strategy Marketing 76

Sales and Marketing Management

MARCH 8, 2020

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. That question kicks off the new book “Pivot to the Future” by three thought leaders from the consulting giant Accenture.

Top of Funnel 218

Top of Funnel Marketing Scale Lead Rank 218

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Allbound

APRIL 1, 2020

It’s one of those buzzwords that’s thrown around a lot in the channel world. And what specifically should you be doing to build a channel ecosystem? The same goes for a channel ecosystem. A healthy channel ecosystem is interconnected, cohesive and supportive. But what does it really mean?

Channels 89

Channels How To Promotion Pivotal 89

Sales Hacker

JULY 1, 2020

Sellers who typically meet with clients and customers face-to-face have been forced to sell remotely. Fortunately, by leveraging a few inside sales best practices, outside sales reps can successfully pivot to remote sales. Develop a Multi-channel Communication Strategy. And this can be a difficult adjustment to make.

Pivotal 79

Pivotal Inside Sales Strategy Face-to-face 79

Alice Heiman

MAY 14, 2024

“It’s how you sell that becomes your differentiator in a crowded market,” explained Ross Rich. Ross, the CEO of Accord, started his company to solve a critical problem in sales: lack of transparency between teams and customers. Prioritize Customer Success: Invest in customer success early on.

Scale 62

Scale Hiring Pivotal Face-to-face 62

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Connext Digital

JANUARY 26, 2024

In the fast-paced world of digital and email marketing, staying on top of industry changes is crucial for businesses aiming to connect with their audience effectively. The email marketing landscape has notable transformations this year to keep an eye on. The post A look into the Email Marketing Industry in 2024… Are you prepared?

Email Marketing 52

Email Marketing Industry Marketing Campaigns 52

Sales and Marketing Management

NOVEMBER 6, 2020

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. Most B2B companies have reduced marketing budgets in the wake of the pandemic, even as the need for impactful customer engagement has increased. of purpose-driven advertising over time. Doubling Down on Digital.

Marketing 166

Marketing Trends Government Face-to-face 166

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Showpad

SEPTEMBER 23, 2021

At the start of the COVID-19 pandemic, we began contacting all of our customers. Were their marketers still generating demand? Even veteran field sellers had pivoted to inside sales. Our customers told us that they were looking for new ways to stand out in a remote world and engage with their prospects.

Channels 72

Channels Video Pivotal Scale 72

BuzzBoard

FEBRUARY 16, 2024

Exploring the Potential of Mobile Marketing for Local Businesses In today’s fast-paced digital economy, local businesses are embracing mobile marketing as a forward-thinking method to expand their reach and increase their revenue. The trick is to understand customers’ needs, preferences, and behaviors.

Small Business 52

Small Business Small Business Marketing Lead Rank 52

Alice Heiman

FEBRUARY 13, 2024

The Catalyst for Change: Pivoting in a Pandemic Harris’s tenure at Challenger began amidst the pandemic. Recognizing the urgent need to pivot, Harris spearheaded the transition to virtual and e-learning platforms, ensuring that the high demand for Challenger’s training could be met despite the constraints of the global crisis.

Demand Generation Agencies 75

Demand Generation Agencies Hiring Demand Generation Demand Generation Targets 75

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Audience Segmentation in Local Business Markets The significance of audience segmentation in local business markets in today’s increasingly digital landscape is paramount. This is particularly valuable in local markets where customers often have specific needs and preferences.

Paid Content 52

Paid Content Segment Advertising Advertising 52

Sales and Marketing Management

DECEMBER 14, 2020

As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. at a business’ direct sales team) or toward indirect sales channel partners (or both). My answer: sales training initiatives.

Incentives 295

Incentives Incentive Training Channels 295

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

Trade Show 130

Trade Show Top of Funnel Funnel Conference 130

BuzzBoard

FEBRUARY 28, 2024

Explaining How Digital Marketing Can Have a Transformative Effect on Small Businesses Digital marketing continues to transform, providing significant advantages for small businesses. Digital marketing is revolutionary because it allows small businesses to compete with larger enterprises. Your business growth relies on it.

Small Business 52

Small Business Small Business Marketing Social Media 52

BuzzBoard

MARCH 8, 2024

What a Digital Marketing Plan Entails for Small Businesses A digital marketing plan is vital for small businesses in today’s fast-paced, digital-centric landscape. It provides a clear roadmap to reach digital marketing goals and facilitates understanding the online marketing terrain.

Small Business 52

Small Business Small Business Course Top of Funnel 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

Paid Content 52

Paid Content Marketing Small Business Small Business 52

BuzzBoard

APRIL 15, 2024

Understanding the Significance of Showcasing ROI for Digital Marketing Services In today’s data-driven climate, illustrating the return on investment (ROI) for digital marketing services is crucial in showcasing the efficiency and effectiveness of these services.

ROI 52

ROI Case Study Marketing Campaigns 52

Steven Rosen

JULY 4, 2023

Rapidly changing market conditions, advancing technology, and shifting customer expectations demand sales leaders who can navigate uncertainty and inspire their teams to achieve outstanding results. Market dynamics, customer behaviours, and industry trends have shifted significantly due to the pandemic’s lasting impact.

Face-to-face 120

Face-to-face Pivotal Sales Leadership Trends 120

Sales and Marketing Management

JUNE 29, 2020

McKinsey & Company offers these steps for B2B sellers to pivot effectively. from all of your sales channels. Optimize your e-commerce channel to give buyers ease and convenience, and make sure all your sales channels are integrated and incented to collaborate with each other. speed, transparency and expertise?–?from

Face-to-face 156

Face-to-face Lead Rank Decision Maker Pivotal 156

BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Alice Heiman

NOVEMBER 14, 2023

In a world where businesses prioritize customer experience, CEOs must grasp the profound impact of employee experience. Tiffani emphasizes the need for CEOs to understand the link between employee satisfaction and customer success, fostering a cycle of growth. 12:27] The disconnect between customer-centricity and employee experience.

Pivotal 84

Pivotal LinkedIn Compensation SalesForce 84

BuzzBoard

JANUARY 23, 2024

The basics of prospecting games teach that small businesses and local enterprises have unique needs and constraints, making it essential for digital marketers and sellers to hone their skills in identifying the right prospects and hooking them in by delivering personalized solutions. It’s quality personalization!

Paid Content 52

Paid Content Small Business Small Business Strategy 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

Apparel 52

Apparel Small Business Small Business Marketing 52

Hubspot Sales

JANUARY 30, 2024

Instead of primary information sharers, reps will pivot to consultative relationship builders who solution sell. Facebook has risen in rank, and salespeople say it’s the most effective channel for researching prospects and/or their business. Can you imagine if you could buy Marketing Hub on Instagram Shops?

Trends 97

Trends Social Media Lead Rank Lead Scoring 97

Alice Heiman

NOVEMBER 3, 2021

The companies that are succeeding today are the ones that are looking at themselves from their customers’ perspective. How do your customers see your business? Whether you have been in business for five years or 100, your customers’ perspective will always play a pivotal role in the success (or failure) of your business.

Hiring 84

Hiring Strategy Customer Government 84

Allego

OCTOBER 1, 2020

Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. Gartner defines sales enablement platforms as “tools that unite sales enablement functions with customer-facing sales execution. Pivoting to a Modern Approach. Learn More.

Sales Enablement 90

Sales Enablement Marketing Pivotal Vendor 90